A digital marketing plan by Kate Lieberman
Company Background • Mission is to provide
outstanding service every day, one customer at a time.
Competitors
Campaign • Big Idea: Deck the Halls With Nordstrom
this Holiday Season• Goal: To Increase Holiday Sales by 15%
from last holiday season via “Nordstrom’s Fashion Rewards” gift with purchase.
Target Audience
Tools & Tactics
Nordstrom’s Mobile Strategy
Key Performance Indicators
Budget
Summary • Goal: To Increase sales by 15% from
last holiday season by using “Nordstrom’s Fashion Rewards.”
• Need to be the best in-store and online.• Provide the best customer service,
while also providing the perfect place to shop this holiday season.
• Maintain reputation as being one of the top retailers in America.