A digital marketing plan by Kate Lieberman

Company Background • Mission is to provide

outstanding service every day, one customer at a time.

Competitors

Campaign • Big Idea: Deck the Halls With Nordstrom

this Holiday Season• Goal: To Increase Holiday Sales by 15%

from last holiday season via “Nordstrom’s Fashion Rewards” gift with purchase.

Target Audience

Tools & Tactics

Nordstrom’s Mobile Strategy

Key Performance Indicators

Budget

Summary • Goal: To Increase sales by 15% from

last holiday season by using “Nordstrom’s Fashion Rewards.”

• Need to be the best in-store and online.• Provide the best customer service,

while also providing the perfect place to shop this holiday season.

• Maintain reputation as being one of the top retailers in America.