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TV Today Network LtdIndias No.1 News Network
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Indian Consumers on TOP of theWORLD
Global Consumer Confidence Report :Sept06
Source : AC Nielson Online survey
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86% Indians perceived withgood Personal Finances
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61% Indians perceive next12 months, a good time to
buy things
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With growing spending
power Advertisers trying to reach more and more
consumers..
Media thus also experiencing a boom
Media Expenditure expected to grow by 15%approx.
Source : Lodestar Media
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Mn Hhs
Mn Hhs
+35% + 67% + 121%
+ 29 Mn + 27 Mn + 27 Mn
112 Mn
82 Mn41 Mn
68 Mn
49 Mn
22 Mn
Source : NRS
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News has also played its part
in this upsurge
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TelevisionIndustry Scenario
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The Television IndustryProjected Growth
158500
191200
266000
331300
431000
519000
219900
0
100000
200000
300000
400000
500000
600000
2005 2006E 2007F 2008F 2009F 2010F 2011F
INR
Million
Source : PWC Analysis
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TV Advertising Revenues
5450066200
7400083000
94500
109000
123000
0
30000
60000
90000
120000
150000
2005 2006E 2007F 2008F 2009F 2010F 2011F
INR
Millio
n
Source : PWC Analysis
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NewsIndustry Scenario
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Exponential Rise
2
3
1
6
4
4
9
6
4
0
5
10
15
20
2002-03 2004-05 2006-07
Hindi English Business
Still more channels in the pipelineAnd there is room for more!
6
14
19
No.ofChannels
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Look Who Is Watching?
18
26.5 29.5
47.9 50 53.7
86
0
10
20
30
40
50
60
70
80
90
2001 2002 2003 2004 2005 2006 2007
In 6 years the weekly reach of the news genre
has grown from 18 mn to 86 mn
WeeklyReachinMillion
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Revenue Growth
With increase in the viewership base Advertisers haveincreased their spends on the news genre
News genre is able to attract 12% of the total televisionrevenue with 7% viewership contribution
375
475
625
850
0
100
200
300
400
500
600
700
800
900
2003-04 2004-05 2005-06 2006-07
Industry Estimates
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News GenreThe Best Investment
Share of revenues nearly double of share of viewership
This ratio is the highest across channel categories
Reason: Relevant audience :
Males, SEC AB, 25yrs+
The bread-winners
Maximum spending power
Thus there is an explosion in the number of channels
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TV TodayHeading Tomorrow
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Brand Architecture
TV Today Network Limited
AajTak
Headlines Today
Breaking News Format
PositioningSabse Tez
(Quickest Time to Market)
Leadership Position
Nations Best News Channel
Evolving into a channel
targeting the metro urbanite
PositioningIndias No. 1 News Network
a) Content Aggregator
b) Brand Builder
PositioningKhabarein Phataphat
(Rapid-fire News)
PositioningAapka Shahar Aap Tak
(Your CityUp Close)
Tez
Dilli Aaj Tak
Line extension
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Leadership ThroughViewership
Over 30% more
than MCCS
Almost 47% morethan Network 18
Almost 75% more
than NDTV
Source : TAM, 15+, Average of Wk 1-43
23.5
18.0
16.013.4
0.0
5.0
10.0
15.0
20.0
25.0
TV Today Network MCCS Network 18 NDTV Network
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Tez + Sabse Tez
In a dynamic market,the Number 2 playerkeeps changing AajTak has always been
Number 1!
Over 46% more thanStar News
99% more than IndiaTV
Almost 133% morethan Zee News
Source : TAM, 15+, Week 1 to 44
27.5
18.8
13.811.8 10.9 10.3
0.0
5.0
10.0
15.0
20.0
25.0
30.0
Aaj Tak Star News India TV Zee News IBN 7 NDTV India
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Top Programs
Source : TAM, Week 1 to 44, 15+
51 out of the Top 100 Programs belong to Aaj Tak
51
31
11
3 2 2
0
10
20
30
40
50
60
Aaj Tak Star News Zee News India TV IBN 7 NDTV India
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News = Aaj Tak
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News = Aaj Tak
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Trust in the Media
- Aaj Tak is the most trusted
media brandacross all print
and electronic media newssources
- Poll conducted by BBC
Reuters
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Viewers bring out the best inus..
More than just News..
Viewers want entertainment along withnews
Increasing interaction with our Viewers
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Tie Ups
Movies Chak De India
Shootout at Lokhandwala
Guru
Salaam-e-Ishq
Baabul
Eklavya
Television Indian Idol
Biggest Loser
Jhoom India
MTV On The Job
MTV Youth Icon
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The Merit List as per IRS2006
(For News Channels)
1. AajTak
2. DD News
3. Zee News4. Star News
5. Sun TV
6. NDTV India
7. AsiaNet News
8. Star Ananda
9. NDTV 24x7
10. India TV
Source: Agencyfaqs.com
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Headlines Today
Relaunch with a new positioning in the pipeline Focus on content to cater to the young metro urbanite
(Need Gap in the current market scenario)
5652 56046173 6376
9591
8248
11425
0
2000
4000
6000
8000
10000
12000
Q4 04-05 Q1 05-06 Q2 05-06 Q3 05-06 Q4 05-06 Q1 06-07 Q2 06-07
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Tez
Differentiatedproduct (format)
Flanking Strategy
Compliments AajTaks viewership
Reach of over 15 mnviewers per week
T
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TezIncreasing Trend
Source : TAM, Reach in 15+
4741
6257
7900 7970
10783
11912
14625
0
2000
4000
6000
8000
10000
12000
14000
16000
Q4 04-05 Q1 05-06 Q2 05-06 Q3 05-06 Q4 05-06 Q1 06-07 Q2 06-07
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Dilli Aaj Tak
No.1 NCR Channel in just3 weeks
Utility Channel (NewsYou Can Use Format)
Retail Advertisers havebeen targetedsystematically- Revenuebase has increased
Dilli A j T k
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Dilli Aaj TakTargeting Local Advertisers
Source : TAM, Reach in 15+
246
1154
1474
3263
3008 2947
0
500
1000
1500
2000
2500
3000
3500
Q1 05-06 Q2 05-06 Q3 05-06 Q4 05-06 Q1 06-07 Q2 06-07
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Critical Success Factors
Aaj Tak remains Number 1 even though thenumber 2 keeps changing
Tez has complimented Aaj Tak and shows
tremendous promise for the future
Dilli Aaj Taks popularity has skyrocketed Delhi identifies with the channel
Network Strategy helps in increasing theadvertising rate
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TV Today Initiatives
International Foray Aaj Tak and Headlines Today launched in the US
Aaj Tak launched in UK and Continental Europe
To tap other countries with a large Indian Diaspora
Launched a separate international feed to give better valueto advertisers
Twin revenue streams of advertisements and subscription
Launched TV Today Media Institute
Was initially fuelled by internal requirement
Now the experience to convert it into a full-fledged media
institute is in place More courses related to media to be added
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TV Today Initiatives
Interactivity
First news channel to have a voice portal besides SMS
Approx 3 mn responses on SMS every quarter
Good indication of the response potential of the medium
Content Tie-ups
Moving beyond traditional marketing
Tie-ups with other content providers
Makes for interesting content on the channels Branding is achieved on bigger platforms
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Financial Indicators
167.89
202.44
140
150
160
170
180
190
200
210
FY 05-06 FY 06-07
27.77
31.09
24
25
26
27
28
29
30
31
32
FY 05-06 FY 06-07
15% Growth 69% Growth
Top Line (Crores) Bottom Line (Crores)
79.46
106.45
0
20
40
60
80
100
120
HY 06-07 HY 07-08
4.76
13.34
0
2
4
6
8
10
12
14
16
HY 06-07 HY 07-08
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Growth Factors
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Growth Factors
Domestic Exploring more profitable niche segments within the
news genre
Explore new formats such as Tez
International
Following success in the US exploring moremarkets with a sizeable Indian Diaspora
Both Subscription and advertising revenue
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Growth Factors
Emergence of addressable distributionplatforms
DTH
IPTV
Subscription Revenue
Subscription Revenue will compliment advertisingrevenue both from domestic and internationalmarkets
A family spends Rs 600 on a weekend in a multiplex.Why not pay for quality content for a month on TV?
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Growth Factors
Leverage Brand Strength and Platform reach to exploreemerging platforms
Radio
Acquire the groups radio business
Approval awaited
Digital Platforms (Web & Wireless)
To transfer TV Todays and LMIs digital assets to aseparate company
To look at consolidation of the digital assets in order tomonetise the opportunity
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Net-Net
The Indian Television industry is moving in only onedirection up!
The news genre gives the best RoI due to the mostrelevant audience for advertisers
TV Today network has shown tremendous growth andwill continue to fuel growth by new initiatives
Future growth factors are likely to be based onemerging platforms and brand/content strength
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I di N 1 N N k
Thank You