5 Shades of Conversion
1: Related Content = Story Telling
2: Everybody loves lists
3: Spot the elephant trail
3: Spot the elephant trail
4: Labeling legacy
+18% Entries
4: Labeling legacy
+512% Entries
4: Labeling legacy
Things to do in Amsterdam40.500 monthly searches
Nightlife Amsterdam10.000 monthly searches
Restaurants Amsterdam17.000 monthly searches
5: If it ain’t broke optimize it
Whats next? Responsive
iPhoneTabletAndroid
Whats next? Gepersonaliseerde content / persona’s
“Curiosity is the most powerful thing you own.”- James Cameron