ITU/NBTC Conference on Digital Broadcasting NBTC works ...€¦ · ITU/NBTC Conference on Digital Broadcasting NBTC works done on Digital Radio 12 December 2017, Bangkok, Thailand

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MsOrasriSrisasaDivisionDirectorofDigitalBroadcastingBureau

OfficeofNBTC,Thailand

ITU/NBTCConferenceonDigitalBroadcastingNBTCworksdoneonDigitalRadio12December2017,Bangkok,Thailand

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Contents

RadioBroadcastingServicesinThailandNationalDigitalBroadcastingPlanHistoryofDigitalRadioTrialinThailandDigitalRadioBroadcastingProjectsDAB+trialandwayforwardinThailand

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RadioBroadcastinginThailand:RadioConsumption

AnnualadvertisingRevenues(Baht)::BKKandVicinity

RadioReachbyPopulation:BKKandVicinity

ListeningRadiobehaviorbyDeviceandLocation

10.969 M 11.242 M10.865 M

10.14 M 10.004 M10.474 M

Jan-60 Feb-60 Mar-60 Apr-60 May-60 Jun-60

4.5%

Source: Nielsen

Jan 17 Feb 17 Apr 17 Mar 17 May 17 Jul 17

Smart phone 25%

PC 1%Radio

Reciever74%

At home 57%

Incar33%

Office 8%

Other 2%

By Location

323,822,000 324,195,000

401,536,000

346,209,000368,123,000 379,218,000

Jan-60 Feb-60 Mar-60 Apr-60 May-60 Jun-60Jan 17 Feb 17 Apr 17 Mar 17 May 17 Jul 17

By Device

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RadioBroadcastinginThailand:MediaAdvertisingExpenseSpending

Source: Nielsen

Media 2015 2016 %ChangeTerrestial 78,457 67,492 ‐14%Cable/Satellite TV 6,055 3,495 ‐42%Radio 5,675 5,262 ‐7%Newspaper 12,323 9,843 ‐20%Magazine 4,268 2,929 ‐31%Cinema 5,133 5,445 6%Outdoor 4,190 5,665 35%Transit 4,486 5,311 18%In store 645 700 9%Internet 1,058 1,731 64%

Unit: Million BahtSource: Nielsen

Radio

Broadcasters

Main Broadcasters

506** (525)

AM 193 FM 313

Trial

Broadcasters

4008*(5,669)

Business

3102*

Public

705*

Community

191*

* Currently on‐Air: as of Oct 2017

RadioBroadcastingLandscapesinThailand:IncumbentRadioBroadcasters

Trial Broadcaster

* *Extended right to use radio frequency for 5 years

CurrentThaiNationalFrequencyPlan LFBand(AMLongWave)– 30to300kHz; MFBand(AMMediumWave)– 300to3000kHz; HFBand(AMShortWave)– 3to30MHz; VHFBandI(TelevisionBandI)‐ 47to68MHz; VHFBandII(FMRadioBand)– 87to108MHz; VHFBandIII(TelevisionBandIII)– 174to230MHz;(currentlyusedforATV) UHFBandIVandV(TelevisionBandIVandV)– 470to854MHz UHFL‐Band– 1452to1492MHz.

๒๗

RadioBroadcastinginThailand:RadioBroadcasters

Main Radio Broadcaster Number of Frequency Assignments Bangkok Area Regional Total

AM FM AM FM

The Bureau of the Royal House 1 1

PRD 5 6 52 82 145

MCOT 2 7 53 62

Ministry of Defence 1 1 1 3

Royal Thai Armed Forces 1 2 6 5 14

Royal Thai Army 12 12 66 37 127

Royal Thai Navy 1 3 6 11 21

Royal Thai Air Force 3 1 15 17 36

Royal Thai Police 2 1 5 36 44

Ministry of Foreign Affairs 1 1

Ministry of Agricultures 1 1

Ministry of Education 1 2 3

Office of Higher Education Commission 1 6 7

NBTC 2 2 4 4 12

The Met Department 1 5 6

Department of Fisheries 3 3

Marine Department 1 1

Bangkok 1 1

Parliament 1 1 14 16

Kasetsart University 1 3 4

Thammasat University 1 1

Total 37 40 158 274 509

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NationalDigitalBroadcastingPlan:BroadcastingMasterPlanandDigitalEconomyPlan

ActonOrganizationtoAssignRadioFrequencyandtoRegulatetheBroadcastingandTelecommunicationService,B.E.2553(2010)

ThefirstThailandBroadcastingMasterPlan(2012‐2016,extended)Strategic No.6 TransitionfromAnalogtoDigitalBroadcasting

ThailandDigitalEconomyandSocietyDevelopmentPlan(2016‐2018)Strategic No.1DevelopdigitalinfrastructureGoal:DeploymentDigitalTVandDigitalRadiobroadcastingcovernationwide,providingdigitalradiobroadcastingserviceswithin3years

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RadioBroadcastingLicensingFramework

Broadcasting Right

Spectrum Right

Operation Right

PublicBroadcastingServiceTypeone:forthepromotionofknowledge,education,religions,arts,andculture,science,technologyandenvironment,agricultureandotheroccupationalextension,health,sanitation,sportsorenhancementofqualityoflifeofthepeopleTypeTwo:fornationalsecurityorpublicsafetyTypethree: fordisseminationofnewsandinformationtopromotebetterunderstandingbetweenthegovernmentandgeneralpublic,Parliamentandthepeople,disseminationofnewsandinformationwhichmaypromotedistributionandprovisionofeducationtothepeopleindemocraticregimeofgovernmentwiththeKingasHeadofthestate,provisionofnewsandinformationservicesbeneficialforthedisabled,underprivilegedpersonsorinterestedgroupswhoconductnon‐for‐profitactivitiesorprovisionofnewsandinformationforotherpublicbenefits.

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HistoryofDigitalRadioTrialinThailand

DAB+Trial Mar2013,DAB+trialwithcollaborationNBTC/ITU/WorldDMB/MCOT,4channelsinBangkok

Objective :technicaltesting,drivetestsignalmeasurement Frequency: VHF Band III Channel 12D (228.304 – 229.840 MHz),transmittersitelocatedatMCOT‐Bangkok

DRM May 2004 (B.E 2547), the first digital radion testing in ASEAN with

collaborationofDRM/NBT/ABU (1monthstrial)

NBTC/ITUjointProjectonRoadmapDevelopmentforDigitalTerrestrialRadioRoll‐outinThailand

DigitalRadioRoadmapinThailandDigitalRadioServicesRequirementDAB+NetworkArchitectureandCostModelInternationalBenchmarksforDAB+DigitalRadioDeployment(UK,Norway,Switzerland,Australia) DeploymentStrategiesforDigitalRadioServicesinThailandPracticalGuidelineforDigitalRadioTrialinThailandPracticalGuidelineforDigitalRadioAuctioninThailand

CapacityBuilding:Workshop/Conference,focusgroupNBTC/ITUWorkshop‘RoadmapforintroductionofDigitalTerrestrialRadioServiceinThailand.

NBTC/ITUDigitalBroadcastingProject:DigitalRadio

http://www.itu.int/en/ITU‐D/Regional‐Presence/AsiaPacific/Pages/Events/2014/December‐DR‐Thailand/home.aspxhttps://broadcast.nbtc.go.th/data/academic/file/580100000002.pdf10

DigitalRadioTransmissionstandard

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4transmissionstandardsforVHFBandIII(DAB+,DRM,ISDB‐T,T‐DMB):o ISDB‐T&T‐DMBradioservicesarepartofTVmultiplexo ThailandhasoptedforDVB‐T2 ISDB‐T/T‐DMBnooption onlyDAB+

andDRMareoptions onlyforDAB+receiversarewidelyavailable

DAB+(ITU‐RBS.1114‐8)SystemA

VHFBandIII:174‐230MHz

NBTC/ITUProjectonDigitalRadio:InternationalBenchmarking

InternationalBenchmarksforDAB+DigitalRadioDeployment•BroadcastingLandscape•LicensingFrameworks•OperatingandFundingModels•Businessdriverandincentives•Marketing•SupportOrganization

Benchmarking4Countries:UK,Norway,Switzerland,AustraliaForsupportdevelopmentonDigitalradiodeploymentstrategies,regulatoryframework

Aspect UK Norway Australia Switzerland

Regulator Ofcom NMA ACMA OFCOM

Spectrum license holders

Multiplex operator (e.g. Digital One), broadcasters and broadcaster consortiums

Multiplex and transmission provider (e.g. Norkring), broadcasters and broadcaster consortiums

Broadcasters through JVC Multiplex operators

OFCOM holds the spectrum license and issues Broadcast licenses to deliver content via multiplexes

License period (years)

12 NA 15 NA

License application process

Beauty contest Applications for new multiplexes through the NMA

Regional licencing is under review

Applications for new multiplexes through the OFCOM

Access fees Set by multiplex operator

Set by multiplex operator

Set by JVC under ACCC guidelines

Set by multiplex / transmission provider

ASO Decision expected in 2016‐17

Planned for 2017 No plans Phased approach from 2020 to 2024

#Project NBTC/ITURoadmapfortheIntroductionofDigitalTerrestrialRadioServiceinThailand

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Item

ATV channels 5‐11 5‐11 5‐11

# Sites 81 8 5

MUX 1‐32 1‐3 1‐3

SFN SFN applied4 SFN applied NA

ATV protection √ X √

ATV coverage provided

√ √ √

Pop coverage (3 MUX)

9,123,0006

(14%)

17,422,0007

(27%)

8,431,0008

(13%)


10,712,000

(16%)

17,965,000

(28%)

9,873,000

(15%)


11,894,000

(18%)

18,560,000

(29%)

10,624,000

(16%)

Total ERP / #TX (3 MUX)

88 kW / 23 240 kW / 24 61 kW / 15

Range ERP 0.1 ‐ 10 kW 10 kW 0.1 ‐ 10 kW

DAB+DigitalRadioTrialplan


InfrastructuresharingMultiplexers,Distribution,Towers,Transmitters,Antennas

Chiangmai

Konkean

Bangkok

Nakorn Sri Thammarat

Songkla

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DAB80% = 90 sites

DAB96% = 200

sites

DigitalRadioBroadcastingplaninThailand:CoverageTargetandNetworkInvestmentCost

Ref. # sites % greenfieldsites

Pop % # M UX (N+L)

# Services

(64kbps)

Total CAPEX

N1 200 15% 95% 2+0 36+0 $84,702,880N2 90 0% 80% 2+0 36+0 $37,973,880NL1 200 15% 95% 2+1 36+702 $146,869,070NL2 90 0% 80% 2+1 36+702 $74,290,070

‐>Setinitialdeploymenttargetlow(80%)


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Chaingmai

Konkean

Bangkok

Nakorn Sri Thammarat

Songkla

Wayforward:DAB+DigitalRadioTrialplan

Ref.

# sites

% greenfield

sites

Pop %

# MUX

# SPs

CAPEX SP CAPEX NO Total CAPEX

T1 5 0% 15%

2 18 $442,800 $2,396,900 $2,839,700

T2 8 0% 16%

2 18 $442,800 $3,638,900 $4,081,700

InfrastructuresharingMultiplexers,Distribution,Towers,Transmitters,Antennas


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Wayforward:DigitalRadioBroadcastinginThailand


CoordinatingwithMarketing,technical,politicalactivityonbehalfofbroadcastersListenerengagementmeasurement,Receiverandretailersupport,automotivesupport

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OtherNBTCDigitalRadioBroadcastingProjects

DevelopBroadcastingIndicatorUserSurveyonRadioBroadcasting:Reachable,UserBehaviorCostBaseAnalysis(CBA)forDigitalRadioDeploymentinThailand

CapacityBuildingonDigitalRadioTechnologiesandImplementation

Y2017Project:DAB+trialinThailand(DependonFrequencyPlanforTrial)GuidelineDigitalRadioforBroadcaster,PeopleReviewdraftofRadioBroadcastingPolicypaper:RadiobroadcastingdevelopmentPlanforThailandPolicypaper:Technology,frequencymanagement,spectrumlicensing,broadcastingservicelicensing,digitalradiotrialRegulatoryImpactAssessment(RIA)EconomicandSocialImpactRadioBroadcastingroadmap

NBTC:WorldDAB membersince2014

• Survey 6,200 HHs,44provinces• ReachableandUserBehavioronTVandRadioBroadcasting

• DSOPlan,BestPractice,Successfulcriteria,supportingmeasure,lessonlearned

• Reviewexistingindicators:Thailand,UN,Regulators• DesignedBroadcastingindicators

User Survey

Country Case Benchmarking

Design Broadcasting Indicator

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2

4

• CostBaseAnalysis• ImpacttostakeholdersineachsectorCost Base Analysis

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Project:DevelopBroadcastingIndicatorsandUserSurvey

• National 36 ch , Public : Commercial 50:50

• Local 18 ch in each area , Public : Commercial: Community 30:50:20

Case1

(2N+1L 80%)


• Local 18 ch in each area , Public : Commercial: Community 30:50:20Case 2

(2N+1L 95%)

• National 36 ch , Public : Commercial 50:50Case 3

(2N+0L 80%)


• Local 36 ch in each area , Public : Commercial: Community 25:25:50

Case 4

(2N+2L 80%)


• Local 18 ch in each area , Public : Commercial: Community 25:25:50Case 5

(2N+2L 80%)

Project:DevelopBroadcastingIndicatorsandUserSurveyCostBaseAnalysis‐ Option

Project:DevelopBroadcastingIndicatorandUserSurveyCostBaseAnalysis‐ Result

Project:DevelopBroadcastingIndicatorandUserSurveyRadioBroadcastingUserSurveyResultRadio BroadcastingIndicator SurveyResult

1.NumberofHouseholdswithRadio

11,087,024

2.NumberofRadiosperHousehold

0.75

3.% ofHouseholdswithRadio 52.0

4.NumberofRadiosperHousehold

0.75

Radio BroadcastingIndicator SurveyResult

1. % ofpopulationaged6+ wholistentoradio 46.27

2. % ofpopulationaged6+ wholistentoradioweekly

31.74

3. AverageTimeSpentListeningtoRadio(mins./week)

669

4.AverageTimeSpentListeningtoRadiobydaypart

06.01‐ 09.00=59409.01‐ 15.00. =77315.01‐ 19.00=65419.01‐ 00.00 =63400.01‐ 06.00 =682

5. % ofRadioListeningby location 1. Home =78.92. PrivateCar=52.93PublicTransport6.6

4. Office=25.95 Other= 3 5

Digital RadioReceiver MarketPriceunit(Baht)

Willing toPay(Baht)

Digital RadioReceiver(portable,basicfeature)800 ‐ 2,500 1,119

DigitalRadioReceiver incar(Adapter)2,000 ‐ 4,000 2,692

DigitalRadioReceiver incar(Basic feature–textscrolling) 4,000 4,552

DigitalRadio Receiver incar(Color Screen,multimedia) 10,000 11,885

Digital RadioReceiver(portable‐smalldisplay) 2,000 ‐ 4,000 2,580

Digital RadioReceiver(portable‐colorscreenMultimedia) 5,000 up 5,577

39%ofradiolistenerwillingtopaydigitalradioreceiver,andmostinterestingadvantageofdigitalradiofeatureisemergencywarning.

RadioUserSurvey :DigitalRadioWillingtoPay

22#Project NBTC:DevelopBroadcastingIndicatorandUserSurvey(byAECAdvisoryCompany)

DigitalRadioCapacityBuildingOrganizedaseriesofworkshops,conferences,focusgroups

http://www.itu.int/en/ITU‐D/Regional‐Presence/AsiaPacific/Pages/Events/2014/December‐DR‐Thailand/home.aspx https://broadcast.nbtc.go.th/data/academic/file/580100000002.pdf

Focus Group/Site Visits/ Individual meeting with broadcasters and Stakeholders

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DigitalRadioCapacityBuilding

DevelopedHandbookDigitalRadioBroadcasting(Technology,ServicesandNetworkGlobalupdate,countrycasestudies,supportingmeasures,Acts)NBTCAnnualReview2016:Article“DigitalRadioBroadcasting”OrganizedworkshoponDigitalRadioBroadcastingforstakeholdersin4regionsacrossThailand(400participants)PublishedstudypaperonNBTCwebsite

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#ReportareavailableonNBTCwebsite:www.nbtc.go.th ,https://broadcast.nbtc.go.th/academic/?type=NTYwNTAwMDAwMDAy

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DigitalRadioBroadcastingTrialplaninThailand

DraftFrequencyPlanforDigitalRadioBroadcastingTrialFrequencyRange:174‐230MHzChannel:Ch5‐Ch12(4blocksperchannelwithbandwidth1.536MHz)ConcerntoAnalogTVcompatibility(ATVprotected),crossborderfrequencycoordination,andotherconditionsdefinedbyNBTCDraftofFrequencyplanforDigitalRadioBroadcastingTrialisnowprocessofpublicconsultation.

Y2017Project:DAB+trialinThailandGuidelineDigitalRadioforBroadcaster,PeopleReviewdraftofRadioBroadcastingPolicypaper:RadiobroadcastingdevelopmentPlanforThailand

Policypaper:Technology,frequencymanagement,spectrumlicensing,broadcastingservicelicensing,digitalradiotrialRegulatoryImpactAssessment(RIA)EconomicandSocialImpactRadioBroadcastingroadmap

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ThankYou

http://www.nbtc.go.th/[email protected],[email protected]

Documents

ITU/NBTC Conference on Digital Broadcasting NBTC works ...€¦ · ITU/NBTC Conference on Digital Broadcasting NBTC works done on Digital Radio 12 December 2017, Bangkok, Thailand