Motivation  &  Innovation“Why  Your  Attitude  Affects  Your  Actions”

Joanne  Sweeney-­‐BurkeThursday  28th  February  2013

Formerly Single Parent Journalist PR Lecturer CEO in various roles Apprentice FinalistCurrently Business Owner Triathlete (preparing again) Blogger Speaker Life-Long Learner (currently studying Masters in Digital Marketing) Mother of two, wife of oneAlways Determined

Who is She?

What  Makes  Me  Tick…

         I  love  a  challenge……business…personal…sporting

What  Makes  You  Tick?

         Why  do  you  want……to  be  in  business?

                             …to  continue  in  business?                              …to  >ight  the  recession?

Ask  yourself?

In  Business  What  Motivates  youThrough  the  Challenge?

Do  you  stand  tall  and  in  control  or  doyou  crumble  under  pressure?

Are  You?

(Answer  Instinctively)

Pro-­Active  or  Re-­active?  Glass  Half  Full?

    Can  or  Cannot?Yes  or  No?

Your  Unique  Proposition

What  Makes  You  Stand  out  in  a  CROWDEDMarketplace?

What’s  Your  Back-­Story?

What’s  Your  Back-­Story?

“People  had  an  expectation  of  me……and  it  wasn’t  much.

But  I  had  a  greater  expectation  of  myself.”

What’s  Stopping  You?

FEAR.

What  will  happen  if  you  do  nothing?What  will  happen  if  you  take  action?

Feel  the  Fear  and  do  it  Anyway!

You  Have  to  Be  Different  toBe  Noticed…

•  Product•  Service•  Niche  Customer•  Sales  Proposition•  Intellectual  Property•  Design  /  Patent•  Customer  Service  /  The  Experience

But most of all…it’s YOU & your ATTITUDE thatpeople buy!

Your  Business  Vision  WillRe>lect  Your  Personal  Attitudes

You  are  Remarkablebut  do  you  add  Value?

Maximise  your  Marketing  Worth1. Mission  Statement2. Vision3. USP’s

CrisisManagement

Clarity Step Away from theCrisis Devil’s Advocate

Actions Problem Solved Pro’s & Con’sof each option

Problem Solving

AttitudeOptions

The  Positive  V  NegativeDon’t  waste  energy  on  the  negative

You’re  on  the  back-­foot  to  success

3:1  -­  Minimum  Happiness  Level5:1  -­  Flourishing  Level

11:1  -­  Hiding  Problems/Denial

Flourishing  is  not  5:0.  It  is  5:1.“Problems  arise  and  things  inevitably  go  wrong.Appropriate  negativity  has  an  important  role  toplay  in  >lourishing  particularly  the  constructiveconfrontation  of  problems  and  unacceptable

behaviour.”-­‐  Dr.  Maureen  Gaffney.

Let’s  GetProblem-­Solving

Develop  Your  OwnCrisis  Management  Strategy

Three  A’s  to  A  Problem  Solved…•What’s  your  Attitude?•What’s  your  Awareness?•What’s  your  Action?

Thank  You!

www.mediabox.ie