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Joanne Sweeney-Burke of Media Box delivers this workshop. Challenging economic times requires stamina and self-motivation. No matter how good your business is or how innovative your product or service, without the determination and grit to drive it forward, you could find yourself and your business on the back-foot. Bringing her own life and business experience to bear on this workshop, Joanne Sweeney-Burke – mother, wife, trainer, business owner, boss, mentor, triathlete, blogger, media commentator, speaker – asks the question, “so how do you react when life circumstance challenge you? Do you stand still in defence or do you crumble under pressure?” By the end of this workshop you will be more self-aware and hopefully will have found your passion to fight and problem-solve.
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Motivation & Innovation“Why Your Attitude Affects Your Actions”
Joanne Sweeney-‐BurkeThursday 28th February 2013
Formerly Single Parent Journalist PR Lecturer CEO in various roles Apprentice FinalistCurrently Business Owner Triathlete (preparing again) Blogger Speaker Life-Long Learner (currently studying Masters in Digital Marketing) Mother of two, wife of oneAlways Determined
Who is She?
What Makes Me Tick…
I love a challenge……business…personal…sporting
What Makes You Tick?
Why do you want……to be in business?
…to continue in business? …to >ight the recession?
Ask yourself?
In Business What Motivates youThrough the Challenge?
Do you stand tall and in control or doyou crumble under pressure?
Are You?
(Answer Instinctively)
Pro-Active or Re-active? Glass Half Full?
Can or Cannot?Yes or No?
Your Unique Proposition
What Makes You Stand out in a CROWDEDMarketplace?
What’s Your Back-Story?
What’s Your Back-Story?
“People had an expectation of me……and it wasn’t much.
But I had a greater expectation of myself.”
What’s Stopping You?
FEAR.
What will happen if you do nothing?What will happen if you take action?
Feel the Fear and do it Anyway!
You Have to Be Different toBe Noticed…
• Product• Service• Niche Customer• Sales Proposition• Intellectual Property• Design / Patent• Customer Service / The Experience
But most of all…it’s YOU & your ATTITUDE thatpeople buy!
Your Business Vision WillRe>lect Your Personal Attitudes
You are Remarkablebut do you add Value?
Maximise your Marketing Worth1. Mission Statement2. Vision3. USP’s
CrisisManagement
Clarity Step Away from theCrisis Devil’s Advocate
Actions Problem Solved Pro’s & Con’sof each option
Problem Solving
AttitudeOptions
The Positive V NegativeDon’t waste energy on the negative
You’re on the back-foot to success
3:1 - Minimum Happiness Level5:1 - Flourishing Level
11:1 - Hiding Problems/Denial
Flourishing is not 5:0. It is 5:1.“Problems arise and things inevitably go wrong.Appropriate negativity has an important role toplay in >lourishing particularly the constructiveconfrontation of problems and unacceptable
behaviour.”-‐ Dr. Maureen Gaffney.
Let’s GetProblem-Solving
Develop Your OwnCrisis Management Strategy
Three A’s to A Problem Solved…•What’s your Attitude?•What’s your Awareness?•What’s your Action?
Thank You!
www.mediabox.ie
