MODERN CHANNEL OF
DISTRIBUTION
MISSY DESMALAYODIE ERLANGGA ABDULAH ISNAINM.RIZKY
According to Kotler (1991: 279) distribution channel is a group
company or individual who has ownership of the products or rights of ownership to help move the product or service when it is moved from producer to consumer.
According to David revzan.. pathway used by the flow of goods from producers to intermediate goods and eventually into the hands of end users
WHAT IS DISTRIBUTION CHANNEL ?
Manajemen distribusi berbasis teori dan praktek “david sukardi kodrat”
factor of distribution channelsProducerProductintermediaries
(warehouse transportation, distributor, retail)
Management sytem
Manajemen pemasaran kotler
Function of Distribution Channel
Information Promotion Ordering Payment Title. Physical Possesion, Financing Risk Taking
Kotler (1997 : 531-532)
Acording to Philip Kotler (1997 : 531-532), in a distribution channel, distribution channel members perform multiple functions
Manajemen pemasaran kotler
Modern distribution channel
Modern distribution channels, is a new way to distribute goods through retail stores are modern and comfortable.
providing service and good quality goods to consumers,,provide added value in shopping for consumers,,
http://oluwabamidele.blogspot.com/ & manajemen pemasaran kotler
retail management
retail business is covering all activities in direct sales to consumer end, for personal needs , not business..
Acording, kotler (2001;56)
Manajemen pemasaran kotler
Retail store
MinimarketSupermarketHypermarketConvenince storegrosir
retail store is companies whose
primary function sells products to consumers
end for personal use
Manajemen pemasaran kotler & manajemen distribusi teori dan prakterk “david sukardi kodrat”
Minimarket a modern grocery storesmall-sized (100m2 s / d 999m2)implement self-service systemdaily needs
supermarketfull and varied productsHave parking areamedium-sized (1.000m2 s / d 4.999m2)
hypermarketfull and varied productsHave parking areaFull facilitiesHave parking area
Convenience storeConvenience stores are retail like a mini,
but more selling food and drinks ready meals and is open 24 hours. comfortable waiting facilities,, Convenience stores usually can be found in crowded places, gas stations, and other public spaces
wholesaleHere all the items available.loading and unloading in the wholesaleHave parking area5000 m2 areacheaper price
Marketing mix
Acording to Philip Kotler (1997 : 531-532),
positive impact of retail storesabsorb labor
increased consumer satisfaction
Asosiasi perusahaan retail indonesia(Aprindo),
negative impact of retail storesthreat to traditional marketsthreat to the micro sectorpoor distribution of income in society
Source: ac nielson,appsi,kompas
Distribution in SCM
Indrajit and Djokopranoto (2005) "supply chain" is a series of relationships between companies or activities that carry out the distribution of supplies of goods or services involving a continuous relationship of goods, money and information from the place of origin to the buyer or customer, either from upstream to downstream or otherwise
According Winardi (1989:299) is the distribution channel is an intermediate group closely related to each other and distribute the products to the buyer.
Chopra and Meindl (2001) that there are five main actors IN SCM
SUPPLIER MANUFACTURER DISTRIBUTITOR RETAIL
CUSTOMER
CONCLUTIONis modern distribution channels is a new way
of delivering goods to consumers using intermediaries modern retail stores, including mini market, supermarket, hypermarket, grocery and convenience stores,
thank you