Targeting a new breed of mobile shoppers

What to consider when creating the next generation grocery shopping app

1. I want to browse or search for products based on my needs

2. I need a smart shopping list

3. Help me make informed decisions throughout my shopping journey

4. Let me choose a store location that is relevant to my needs right now

5. Give me the option to purchase groceries from my mobile phone

6. Reward me

7. Inspire me with recipe ideas

8. Inform me of new products

www.objectivedigital.com/about/our-whitepapers