Anurag Banoth Design Portfolio

A normal person soon to be a designer ,basically from Hyderabad. Have a dream in head, hands on keyboard and eyes on screen. Love to watch movies ,Tv shows, Crazy cricket & Football lover, Superhero Crazy, Chess player, Dancing.

Me Talking About myself: 1.Ux design,2016 2.Digital Marketing,2016 3.Mba(marketing),2015 4.Bachelor in Mechanical Engineering,2012

UX Design Skills: Ux & Ui Design Usability Protocols Website Analytics Prototyping Persona Creation Information Architecture(IA) A/B, Card Sort , User Testing, Html & CSS(Basic Idea) Photoshop & illustration Axure & Balsamiq mockups

About Myself

Discover

• Business goals

• Objective

Define

• User base & Segmentation

• User Scenarios

• Task flow

• Story Boarding

Dream

• Visualization

• Brain Storming

• Card Sorting

Design

• Wire framing

• Prototyping

• Information Architecture

Develop

• Ui application coding

• Style guides

• Ui specifications

Deliver

• Accessibility Training

• Expert Evaluation

• Specs , assets

• User testing

Working Methodology – IMAGIN 6D Process:

PROJECT 1: PARKED APP DESIGN

DISCOVER

Finding a parking space in most metro cities is an uphill task. Some people thus prefer to

take cabs, instead of their own vehicles, to avoid the hassle of searching for a parking spot

and then possibly running late. Also, parking at street corners leaves vehicles unguarded

from potential damage by miscreants or natural causes. Parked aims to solve this pain point

through a mobile app.

Problem Statement:

Project Brief

Product Research

The initial research was done about the different technologies that are used for tracking and monitoring your vehicle.

Geographic Information Systems(GIS): For large scale location tracking systems, it is necessary to capture and store geographic information. Geographic information systems can capture, store, analyze and report geographic information. Global Positioning System (GPS): A constellation of 27 Earth-orbiting satellites. A GPS receiver, like the one in you mobile phone, can locate four or more of these satellites, figure out the distance to each, and deduce your location through trilateration. GPS is ideal for outdoor positioning, such as surveying, farming, transportation or military use.

Radio Frequency Identification (RFID): Small, battery less microchips that can be attached to consumer goods, cattle, vehicles and other objects to track their movements. RFID tags are passive and only transmit data if prompted by a reader. The reader transmits radio waves that active the RFID tag. The tag then transmits information via a pre determined radio frequency. This information is captured and transmitted to a central database.

Wireless Local Area Network (WLAN): Network of devices that connect via radio frequency such as 802.11b. These devices pass data over radio waves and provide users with a network with a range of 70-300 feet(21.3 to 91.4 meters)

Any location tracking or location based service system will use one or a combination of

these technologies.

Web Survey

• The average time spent on finding a parking spot in Hyderabad is around 20-30 minutes.

• Average of 50% of people drive away without parking.

• Also people are possessive about their cars in India and wont hand it over unless we guarantee safety.

Online Survey: Online research stats about parking a car.

• Around 1300 vehicles get registered every day in 5 RTO’s

in Hyderabad.

• With these value added services we are looking to

provide end to end solution for vehicle owners to space

them time and effort on routine tasks.

Methodology For Competitors Analysis:

• Select Key competitors

• Define assessment criteria

• Product functionality

• Key problem being solved

• Differentiators

• User satisfaction

• Create a document

• Start reviewing

Key functionality Key problems solved

Differentiators User Satisfaction

PARKED

• Online valet services

• Finding valet services as per location

• Valet services

• Car wash • Filling fuel

• High User Satisfaction

LUXE

• Online Valet booking

• Mobile booking

• No wait for parking

• Door to Door services

• Parking credits

• High User Satisfaction

DROP CAR

• Online Valet booking

• Finding services as per location

• Free and VIP services

• Medium fares

• Medium User Satisfaction

Competitor Analysis:

Competitors Analytics

Average rank Mobile optimized Social presence Local presence

Has a site map Has a robot.txt Redirection Analytic tool

User Research:

A Analysis Who is the audience?

U

Understanding What is the audience knowledge of the subject?

D Demographics What is their age ,education , background etc..?

I Interest Why are they attending your training session?

E Environment Where will their training session takes

place?

N Needs What are the audiences needs?

C Customization What specific interests you should address?

E Expectations What does the audience experts to learn?

Keywords

User Segmentation

Young Professionals (18 < age < 30)

Empty nesters (45 < age <60)

Married Professionals (30 < age < 45)

• Good long term potential • Higher risk taking

• Additional needs, child education , buying home.

• Prepare for retirement • Low risk taking

Financially Dependent (Age < 18)

• Behavior determined by guardians.

Method Of Research

Survey:

A scientific research method that involves:

• Selecting a random sample of people to answer some questions.

• Designing & administering a standardized questionnaire to get

information about the research questions.

• Analyzing the results to provide descriptions about the people in the

sample and find relationships between different responses.

• Generalizing the results to the population from which the sample

was drawn.

1.What is your age? 25 or under 26-40 41-55 56 or older

2.What is your gender? Male Female

3.What is your primary language?

English Hindi Telugu Marathi

4.What do you prefer to use when using internet on your smartphone?

Web browser Mobile applications No preferences

5.Why do you use more web browser rather than applications More used to it

I don’t want to install applications for random use

Application from some websites don’t work well

Others please specify

Questionnaire

6.Why do you use more applications than web browser?

Better use It is faster It is easier Others please specify

7.What king of applications you use the most? Games News Entertainment Social networking Others

8.How many applications do you have on your mobile

Less than 5 5-10 10-20 More than 20

9.Generally how much would you be ready to pay for a mobile phone application?

Strictly use free apps 10-30(Rupees) 30-70(rupees) 70-100(rupees)

10.Where do you go to look for application to download where do you find them?

Play store Social media, Websites Articles Word of mouth

Others please specify

Questionnaire

User Research

By the

Analytics

numbers

55% male 45% female

Method:

Surveyed user with 10 questions about their behavior

Findings:

• More men drive their own cars • 69% more convenient saves

time/effort of going. • More affordable only pay

when used for the services.

Who are they?

71% 26-40 Years old

25% 40-60 Years old

4% 18 years old

What they post:

FOOD Travel

FRIENDS

HUMOR

FAMILY SELFIE

HOME/DECOR ART & DESIGN

BOOKS MOVIES

FASHION/BEAUTY WORK

Reasons For Valet Parking

Reasons Extra convenience

Return to drop position

Guests and car safety

More spare time

Extra help for guests

Spot efficiency

DEFINE

PERSONA

OCCUPATION Regional Director

LOCATION Bangalore

AGE 31

TIER Frequent Traveler

ARCHITECTURE The Planner

Priyanka Sharma

“I’m looking for a app that will simplify my parking issues.”

Motivations Price

Comfort

Convenience

Speed

Preferences

Loyalties/Rewards

Goals

• To spend less time booking travel • To maximize her loyalty points and

rewards • To narrow her options when its

comes to shop

Frustrations • Too much time spent booking-she’s

busy • Too many websites visited for

booking • Not terribly tech savvy-does not like

the process • Loosing internet • Running out of mobile charging

Personality Extrovert Introvert

Sensing Intuition

Thinking Feeling

Judging Perceiving

Technology

IT & Internet

Software

Mobile Apps

Social network

Bio Priyanka is an reginal director who travels 4-8 times each month for work. She has a specific region in which she travels.

Primary User

Friendly Smart Talented

OCCUPATION Software Developer

LOCATION Hyderabad

AGE 26

TIER Software Engineer

ARCHITECTURE The Computer Nerd

Sandeep Reddy

“ I feel like there’s a smarter way for me to transition into a healthier lifestyle”

Motivations Incentive

Fear

Achievement

Growth

Power

Social

Goals

• To find parking easily • Need to park my vehicle with out

getting damaged • Reach to movie ,work ,dinner at

time • Using applications which are easy

Frustrations • Unfamiliar with wearable

technology • Saturated tracking market • Manual tracking is too time

consuming • Loosing internet • Running out of mobile charging

Personality Extrovert Introvert

Sensing Intuition

Thinking Feeling

Judging Perceiving

Technology

IT & Internet

Software

Mobile Apps

Social network

Friendly Go-getter Clever

Bio From past couple of years having parking issues while going to a mall or movie.

Secondary user

OCCUPATION hardware store owner

LOCATION Hyderabad

AGE 42

TIER Competent

ARCHITECTURE Casual traveler

Pradeep Rawath

“ If they had a spread sheet and said ‘does it have ocean views ,that would be the criteria would be the criteria I would look up.

Motivations Affordability

Family friendly

Relaxation

Safety

Tourism

Minimal Planning

Goals

• Safe exploration of a new place • Easy planning of family friendly-

oriented activates • To enjoy common tourist

attractions.

Frustrations • Places not being accommodating to

children • Struggles with modern technology • Finding quality directions in a new

place. • When the good arrive at delay from

the storage unit

Personality Extrovert Introvert

Sensing Intuition

Thinking Feeling

Judging Perceiving

Technology

IT & Internet

Software

Mobile Apps

Social network

Friendly Go-getter Clever

Bio Pradeep has owned his hard ware store for 10 years and has been an employee there for 15.he likes travelling.

Tertiary user

User scenario Going to a movie: Varun is a professional employee who is going to a movie with his friends

on a weekend. He has arrived the theatre a bit late due to this varun and his friends are getting late for the movie so they can book a valet service on the go by using the parked app. Our valet driver will be waiting for them as soon as they come so and park their car and hand them the vehicle as soon as they come out.

Going for shopping: Abhay is a married man who is going with his wife for shopping with his wife on a weekend. The entire shopping mall is filled with vehicles and they have to get back home cause they have a daughter and their Nanny has to leave a bit early that day so they doesn’t have to waste time for parking rather than that he can use parked app and book a valet service.

Going for dinner: Robin is a college student who is going on a date with his girl friend and they both has went to a hangout place they had laughs, fun etc. When they came out the whole place became crowded they cant get their car out so they use parked app and call for valet services and get their vehicle earlier and get back to their homes.

STORYBOARD

Customer Journey Mapping PROCESS/ BEHAVIOUR

Starts his vehicle from home

For refreshment he starts listening to FM radio

Listens to

some

refreshment

music

Suddenly

traffic

increases

Has an

important

meeting

No time to

park his

vehicle

ATTITUTDE/ MINDSET

Wants a comfortable journey and has a presentation to submit

Has to impress the HR with his presentation

Bored and want to listen to some good music

Gets stuck in the traffic

Feels uneasy, uncomfortable to get stuck

Trying to find a parking spot and getting late

PEOPLE INTERACTION

Family members

Friends Colleagues Friends HR

THINGS INTERACTION

Mobile Car Mobile Car FM radio Mobile, car Mobile, car

Task Analysis

Find Parking

1.Select Criteria

2.Perform Search

3.Select Choice

4.Make reservation

6.Drive to Park Zone

5.Find Parking

Use Location

Use Price

Use Parking

Use Distance

Use Method pay

Define Criteria

Search Parking

Make Choice

Eval info Eliminate unwanted

Park Location

Find Directions

Feature List

Save your time

Save your gas

Save Your money

See real time info on exactly how many parking spots are open.

Check daily and monthly parking rates

View informative maps of parking lots

See prices laid out and compare costs

Find, book and pay for parking in seconds

Navigate straight to your booking space

Locate your parked vehicle

DREAM

Design Differentiators

Price Easiest differentiator to quantify. Current and accurate prices of our competitors

Selection Different styles and comparison to your competitor

Delivery hours Flexible delivery hours, Flexible delivery rates

Parking availability, Location

Convenience, more accessible, safe , less traffic, Closer to great business areas.

Information Architecture

Homepage

Pricing

About us

FAQ

Drive with us

Blog

Storage Premium Be spoke

General questions Service questions

Sign in

Facebook

Gmail

Enquiry Contact

DESIGN

DESIGN SHOWCASE

PAPER WIREFRAMES

PAPER WIREFRAMES

PAPER WIREFRAMES

DIGITAL WIREFRAMES

PARKING SIMPLIFIED Parked solutions to everyday parking basis

SKIP

YOUR VEHICLE YOUR SPACE

Now get a parking space near you. Be it your home office, or your favorite hangout.

SKIP

YOUR VEHICLE YOUR SPACE

Now get a parking space near you. Be it your home office, or your favorite hangout.

SKIP FINISH

DIGITAL WIREFRAMES

Register

First name Last name

Email

Car Name

Car Number

Referral Code

Next

Enter car number Enter your car number for our professional valet to identify your car immediately

ok

1 2 3 -

4 5 6 +

7 8 9 <

, 0 . #

DIGITAL WIREFRAMES

Select your car color

Select color: NONE

SUBMIT

PARKED

WELCOME TO PARKED

Get exclusive discount of INR 300 on your first parking subscription

3 MONTHS 6 MONTHS 9 MONTHS

Valet Parking Subscribe

PARKED

Get exclusive discount of INR 300 on your first parking subscription

3 MONTHS 6 MONTHS 9 MONTHS

Valet Parking Subscribe

Drop Point Current Location

VISUAL DESIGN

VISUAL DESIGN

VISUAL DESIGN

VISUAL DESIGN

Design Solution

Business Goals:

Parked is an valet parking service that aims to optimize the process of parking cars.

Through the app, a user can request a valet to come to a designated spot(with in their

service location), take their vehicle, and park it in an enclosed space till the patron

needs it again.

Solution:

Parked acts as a valet solution provider for high street retail outlets and also

restaurants. We also offer on demand parking for the general public

Questionnaire 1. At what location did you use valet services?

Hitech city Madhapur Kondapur Gachibowli

2.Which day of the week did you use valet services?

Sun Mon Tues Wed Thus Fri Sat

3.Which of the following most accurately represents the time of the day you used the valet service?

Morning (5am-noon) Afternoon (noon-5pm) Evening (After 5pm)

4.Upon the arrival were you able to easily access the valet drop off area?

Yes No

Comment

5.Did the valet staff approach you?

Yes No

Comment

6.Was the staff member friendly?

Yes No

Comment

7.Did the valet staff member look professional?

Yes No Comment

8.Did the valet staff member explain the payment process to you?

Comment Yes No

9.Did the valet staff member explain how to retrieve your vehicle?

Yes No Comment

10.Upon departure, was your vehicle retrieved in a timely manner?

Yes No Comment

11.Did the valet staff members thank you and offer further assistance?

Yes No Comment

12.Would you use the valet service again?

Yes No

13.Please feel free to provide additional comments.

THANK YOU ANURAG BANOTH