3. MOBILES VERSUS PC
First things, first
By 2013, mobile wins as THE most common device used to access the
web
*Gartner
4. It is predicted that over 1.8 BILLION mobile devices will be
in use worldwide
by 2013
5. Keeping up with trends
Mobile growth is 8x faster than PCs were at their peak growth
period in the 90s!
There are over 80 million mobile subscriptions in the UK
alone.
6. Mobile searches have grown fivefold over the last 24
months
7. 1 in 3 mobile searches start with local intent.
8. So how are marketers reacting?
Client-side marketers claim mobile search has doubled within their
organisations over 12 months to 16%
ONLY 45% of marketers are planning to invest in mobile search
While
ONLY 34% of agencies claim their clients are involved with mobile
search
9. We just cant put them down
10. Search behaviour and motivations can differ on mobiles or
tablets you need to make sure youre OPTIMISEDfor these
11. REMEMBER!Search doesn't just take place on search
enginesAnd purchasing doesnt just take place on PCs.
12.
13. How can you benefit now?
MOBILE PPC
14. Gain MAXIMUM exposure.
SQUASH
The competition!
15. WHY NOW?
Do it while its HOT
Get ahead of your competitors
Your customers will start to EXPECT you to be there after all,
theyre looking
16. DO IT BECAUSE IT WILL MAKE YOU MONEY
17. Just to remind you
39% use smart phones while on the toilet!
{higher for men}
18. Be aggressive
19. Be relevant
20. Use language that resonates
21. Google Adwords Ad ExtensionsHelping to enhance your
activity.
22. Click to call
23. Hyper Local
24. Sitelinks
25. Mobile PPC campaigns vs. Desktop GEO targeting
campaigns
30% increase in CTR
56% reduction in CPC
47% reduction in CPA
26. On average, we see an average performance increase of
21%
27. Link offline campaigns with mobilethey are ALWAYS
online
28. Get creative for less!
29. DONT FORGET!
MOBILE IS HUGE
PPC CAN GET YOU UP THERE NOW
ITS LOCAL
ITS EFFECTIVE
BE AGGRESSIVE
30. ButYou need a site that converts for mobile and tablet
users
31. Any questions?
Contact me... [email protected]
Twitter: @dotSearch