Download pdf - Mobile Marketing | Mobile Content Creation

Copyright © 2010 Converse Digital, LLC

r u talkin 2 me?mobile: it’s not just for conversation anymore.

@TomMartin


“Daddy, I wanna talk to sissy on you phone”


“No daddy, I wanna see sissy on you phone.”


mobile usage stats


Hollywood then...image via: uscgalaska.com

Hollywood now...

Hollywood now...

Hollywood now...

Hollywood now...

distribution has changedCopyright © 2010 Converse Digital, LLC


source: Audit Bureau of Circulations.

http://en.wikipedia.org/wiki/Audit_Bureau_of_Circulations_%28North_America%29










Hollywood in your pocket...

brand journalismCopyright © 2010 Converse Digital, LLC


http://www.mymardigrasexperience.com























positive Intent to Purchase change (non-users)

!"# $!"# %!"# &!"# '!"# (!"# )!"#

*+,-#./0+.-#

123+4567#./0+.-#

8,2969.-#4/..#:27#

;+<:/7+.-#4/..#:27#

82=7>?63@6/A:#

8,+>?63@6/A:#

How likely are you to purchase TABASCO® brand pepper sauce in the next month?

!"# $!"# %!"# &!"# '!"# (!"#

)*+,#-./*-,#

012*3456#-./*-,#

7+1858-,#3.--#916#

:*;9.6*-,#3.--#916#

71<6=>52?5.@9#

7+*=>52?5.@9#

positive Intent to Purchase change (users)

How likely are you to purchase TABASCO® brand pepper sauce in the next month?

technology has changedCopyright © 2010 Converse Digital, LLC

Cost: $500K+


Cost: $20K/yr


Cost: $20K/yr

Hollywood in your pocketCopyright © 2010 Converse Digital, LLC

Cost: $200


Mobile is the heads-up display for lifeCopyright © 2010 Converse Digital, LLC

Augmented Reality (Layar)Copyright © 2010 Converse Digital, LLC

https://w

ww.url.com

/iphone

Page

title


https://w

ww.url.com

/iphone

Page

title


https://www.url.com/iphone

Page title

Singapore Tourism

https://www.url.com/iphone

Page title

Voodoo Fest

Augmented Reality (AR )Copyright © 2010 Converse Digital, LLC

Augmented Reality (AR)Game Changer


Augmented Reality (AR)Game Changer


the future will changeCopyright © 2010 Converse Digital, LLC


Nearly half of all American adults (47%) report that they

get at least some local news and information on their

cellphone or tablet computer.

http://stateofthemedia.org

mobile is the on ramp




Tomorrow news will be instant


Tomorrow news will be instant

https://w

ww.url.com

/iphone

Page

title


Encyclopedia Phontanica








Encyclopedia PhontanicaCopyright © 2010 Converse Digital, LLC

image credit: scanlife.com











It has to work• link to mobile friendly site• where am I in buying cycle• where am I physically

• ensure connectivity• be “thumb friendly”





The Ultimate Propinquity Marketing Tool• I have my phone• I need relevant info now• I’m not going to work hard

504-383-4410 | [email protected] | @TomMartin

mailto:[email protected]

mailto:[email protected]