Craig Rispin CSP
“Craig we’ve seen more change in the last 3 years
than in the last 30.”
Technology Changes Exponentially
People Think Linearly
A.T. Kearney Studied Why Strategic Plans
Tend to Fail...
Strategy Formulation What Goes Wrong?
88%Lack of Understanding of Future Trends
Did You Know - That in 2028?
Video & Discussion
Discuss with a Partner:
What Did You Find Most Interesting in the Video?
“If change is happening on
the outside faster than on
the inside -the end is in
sight.”
-Jack Welch
146 Startups are Valued at More Than
$1 Billion
Uber - World’s Largest Transport Company, Owns No Vehicles
Airbnb - World’s Largest Accommodation Provider, Owns No Real Estate
500,000Average # of Nightly Airbnb Stays
Facebook - World’s Most Biggest Media Owner, Creates No Content
Alibaba, The Most ValuableRetailer, Has No Inventory
When Will We See the Uber of
Financial Planning?
FinTech Refers to New Solutions Which Demonstrate a Disruptive
Innovation of Applications, Processes, Products or Business Models in the
Financial Services Industry
FinTech
Author: Inga Beale, Chief Executive Officer, Lloyd’s
So How Do the World’s Financial Services - the Engines
of the Global Economy – Deal with this Disruptive Force?
Three words:Engage. Embrace.
Evolve.
Peer-to-Peer Lending
Wells Fargo:Total average loans of
$885.4 billion, up 7 percent
Lending Club:Total average loans of
$15 Billion, up ~ 100%
Operating Expense Ratio
Wells Fargo: 5.63%Lending Club: 1.98%
7
Peer-to-Peer – State of the market
Australia – still comparatively small� market approx AU $20m� key players: SocietyOne, RateSetter� But new players all the time
Morgan Stanley
Three words:Engage. Embrace.
Evolve.
Machine Learning
Online Reputation Managment
(ORM)
Online Reputation Management
Online reputation management is the understanding or influencing of an individual's
or business's reputation.
It was originally coined as a public relations term, but advancement in computing, the
internet and social media made it primarily an
ORM is Critically Important for
Professionals Today and in the Future
80-90% of Customers Check Online Reviews
Before Purchasing
80-90% of Customers Believe the Online
Reviews
Many Online Reviews are Negative and Fake
1 Billion Names are Googled Every Day
Google & Yelp
We Live in Google’s World
SEO is Dead (or Dying)Paid Placement &Social Proof Rules
What Did Google Look Like in 2008?
What’s the Worlds’ Most Popular Mobile
App?
Google Maps for Mobile
54% of Global Smartphone Owners Use it Monthly
(Aug 2013)
Yelp
Sensis Has Gone All-In on Yelp
As of 2012, 45 percent of Yelp searches are done
from a mobile device
But There is Lots of Controversy Around Yelp and It’s Power
So Let’s Get Started with Your Personal ORM
Project!
Getting Started- with -
Look great when employers, clients and even dates Google you.
BrandYourself empowers anyone to take control of Google results for their own name & improve their
online reputation.
BrandYourself is the first DIY online reputation management tool that takes you through the
process of improving Google results for your name.
So you can put your best foot forward online
TURN THIS INTO THIS
By boosting positive links & profiles about you, like:
A PERSONAL WEBSITE
NEWS ARTICLES
SOCIAL MEDIA PROFILES
(And other types of web content!)
BUT…
Not all links are created equal
Submit a positive profile or link about you that you want people to find when they Google your name in the My Links tab.Links rank differently in search results for a number of reasons
• How credible the domain/site it’s associated with
• how recent it was posted/updated
• Popularity - Views, likes, shares, comments, etc.
• Keywords - Where does your name appear & how many times !!
Social media profiles rank well because they are a credible site about you that can be
constantly updated
News initially ranks well b/c search engines view them as credible & relevant but may drop in
rankings once no longer relevant
DIY TOOL
Submit a positive profile or link about you that you want people to find when they Google your name in the My Links tab.1
Start by submitting one of our top recommended profiles. If you don’t have one of those, click the “(+) view all” link on the right to see more recommendations
Or paste a link in the bar and hit
“submit”!
If you click “(+) View all” in the previous screenshot, you’ll see the full list of recommended profiles, if you have one, just click its name to submit it
Follow the suggested Boost Steps to help the link rank higher in Google results for your name2
When you submit a profile or link (we picked LinkedIn here), our software automatically analyzes it and finds steps you can take to help it rank higher in Google. Click “Boost” to see the ones you should take.
You’ll see this overview popup when you click “Boost”. It lists all the steps you can take to help your LinkedIn. Every step you take will help make the link more search engine friendly
Setting my name is my first boost step because my name on LinkedIn is “PeteK179”, which is a problem. I need to change it to “Pete Kistler” (my full name) so Google knows it’s about me.
To do this step, I’ll click the “set your name” link. This will open simple directions showing me how to change my name correctly on LinkedIn.
BrandYourself links to the exact page on LinkedIn where I can set my name. I’ll change my name to “Pete Kistler”, click save, close this LinkedIn window and then return to BrandYourself.
Back on BrandYourself, click “Verify this step” to mark the step as complete.3
Woohoo! This step is complete, and my LinkedIn profile is now more likely to rank higher when people Google “Pete Kistler”
Earn boost points with each completed step -
see how many you can get!
Keep submitting positive profiles/links about you. You can submit up to 3 links as a free BrandYourself user and unlimited links as a premium user.4
IMPORTANT: My LinkedIn won’t immediately rank higher. In can take Google 2-6 weeks to rerank it among millions of other webpages.
Monitor your profile / links’ movement in search rankings & receive alerts when something changes. 5
If you find a link slipping in results or not ranking as high as you would like, revisit the boost steps for tips to keep it relevant & ranking well.
Set up your BrandYourself profile in the profile tab. It’s optimized to rank well in search results for your name. 6
Fill out all areas of your profile completely to give it the BEST chance to rank well for your name.
See when someone visits your BrandYourself profile6
Know if the hiring manager looked you up after the job interview or put a link to your profile on your resume and know if your resume has been looked at
Digital Disruption in Financial
Services
Craig Rispin CSP