Membership Matters!District 7070 – Membership Seminar
District 7070
July 1, 2011
2094
July 1, 2012
2078
July 1, 2013
2026
July 1, 2014
2006
July 1, 2015
2015
Net Loss88
Dec 19, 2015 2006
North America
2002-03 2003-04 2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14
360,000
370,000
380,000
390,000
400,000
410,000
420,000
430,000
440,000 431,672
368,000
North AmericaNet Loss
in 12 Years63,672
The Challenge
We have a membership
challenge
Hold the Presses!
New Information… that can help!
siegel + gale
siegel + gale Survey
Two key questions:1.Why did you JOIN Rotary?
2.What is the main reason you STAY with Rotary?
Why Join?To positively Impact my community
35.5%
For friendship 30.0%
Networking opportunities 18.7%Personal & professional recognition
4.3%
Training opportunities 3.3%
To have positive impact globally 8.2%
Why Stay?To positively Impact my community
35.5% 36.1%
For friendship 30.0% 38.4%
Networking opportunities 18.7% 5.2%Personal & professional recognition
4.3% 2.3%
Training opportunities 3.3% 3.5%
To have positive impact globally 8.2% 14.5%
Key Points – From siegel + gale
1. Local Impact2. Friends and Contacts3. Vocation - Value Me & My
Work4. Leaders to Work With
Learning Objectives
What we can do… Right
Now!
Ponder This
Who Are Our
Customers
Members
Ready
But First…Is our Club Actually READY for New Members?
The Questions
Is our Club…
Attract ive…Relevant?
Attractive & Relevant Indicators
• Club is active… Is “doing” things• Get to meet & know local Leaders• Good Website, Facebook• Members feel involved• Members and guests feel welcome• Strong Camaraderie (and Fun)• Respects Members’ Work
And much more...
What Our Customers Value
1. Local Impact2. Friends and Contacts3. Vocation - Value Me & My
Work4. Leaders to Work With
Attraction
How Do We
Attract New
Members?
Appeal to
Them
Initial Attraction – Key Words
Local Friends Leaders This
Community
Initial Attraction – The “Answer”
It’s a leadership organization… we’re made up of local business, professional and civic leaders.
We meet regularly, get to know each other, form friendships, & through that, we’re able to get things done in this community.
3 Steps to Attraction
1. The Ask / Answer2. Website,
Facebook+
Your Website
Does your website reflect what you
told a new member?
Lamorinda Sunrise Message• change the world?...1.2-million members
• 34,000 clubs globally
• clean water for drinking ... human health
• combating hunger ... eradicating polio
• explore this site to learn more about Rotary
International
Wrong Message
My R/C Message• Work with parents to improve local schools
• Provide scholarships to needy students
• Offer ethical and leadership education
• Improve the lives of people who didn’t get your opportunity
• Get involved and have fun!
What Works Better?1. Rotary has 34,000
clubs in 200 countries and regions.
2. Rotary is in Albania to Zimbabwe
3. Rotary is eradicating polio.
4. Explore this site to learn more about Rotary International.
1. We are local business, professional and civic leaders.
2. We get to know one another.
3. We get things done in this community.
4. We are involved in the community and we have fun doing it.
Build a Better Website
• Who are we?• What do we do?• What’s in it for
You?
What’s In It For Our Customers?
1. Local Impact2. Friends and Contacts3. Vocation - Value Me & My
Work4. Leaders to Work With
3 Steps to Attraction
1. The Ask / Answer2. Website,
Facebook+3. The First
Impression
The First ImpressionWhat creates an impression?• _______________
• _______________• _______________
How Do We Treat Our Guests?
Is every guest special?
Do We Rush the Question?
Is Your Club Like Cheers?
Sometimes you want to go,
Where everybody knows your name, and they’re always glad you came.
What Our Customers Value
1. Local Impact2. Friends and Contacts3. Vocation - Value Me & My
Work4. Leaders to Work With
Keep ‘emRetention
The Joliet Club has 100% Retention
What Our Customers Want
1. Local Impact2. Friends and Contacts3. Vocation - Value Me & My
Work4. Leaders to Work With
Why They Leave?
If you do nothing. . .15% will leave
“Not Worth It”
Cut This 50%
5 Steps to Retention
1. Orientation
5 Steps to Retention
1. Orientation2. Induction (make it personal)
5 Steps to Retention
1. Orientation2. Induction (make it personal)3. Friends (#1 reason for staying)
5 Steps to Retention
1. Orientation2. Induction (make it personal)3. Friends (#1 reason for staying)4. Involvement opportunities
5 Steps to Retention
1. Orientation2. Induction (make it personal)3. Friends (#1 reason for staying)4. Involvement opportunities5. Add Rotary knowledge
1. List Members <24 months2. Schedule Work/Personal Talks3. Meet personally re Interests4. Start personalized Inductions5. Board adopts “name/work”6. Top “Easy To Do Take Away” implemented7. Plan to turn “NO’s” into “YES’s”
What You Can Do – Right Now!Easy Now Actions!
Within Next 30-Days!
1. All members develop the “What’s Rotary” response.2. Review & update Website 3. Assign Greeters/protocols 4. All members begin knowing names/vocations of all others5. Continue vocational talks by all members6. Top three “NO’s” are turned into “YES’s”
Easy 30 Day Actions
Within 90-Days!
1. All members know names/vocations of all & continue work/personal talks for all2. Guests/Visitors all feel welcome3. All members feel welcome — Cheers! 4. All members involved5. Remaining “NO’s” are turned into “YES’s”
90 Day Results
What Our Customers Value
1. Local Impact2. Friends and Contacts3. Vocation - Value Me & My
Work4. Leaders to Work With
Membership
“Our organizational priority is, and must be, membership … without members, there would be no Rotary.” - John Hewko, General Secretary of Rotary International
Questions