Task 1 Understand the structure and ownership of the media sector. P1, M1, D1
Define the following and given an example of a company that does this e.g. Apple for vertical
integration:(This is part 1 of your “ownership of the media sector”
power point. Add these two power points together then add it to your blog - after completing this try and
add more of these technical terms and definition to your case study - this will gain you merits and
distinctions)Also you should realistically be doing a full page of
writing AND DON’T CUT AND PASTE OFF WIKIPEDIA
DELETE THIS BIT WHEN YOUR DONE
Private ownership is when you can make all the decisions for your company and what you say goes. For example if
you own your own radio show it would be yours completely. You would be able to decide what sort of music you play on your show. An advantage of this would be you being able to play the music you like but the disadvantage to this would be if the music you like is old music and you’re trying to
aim your show at the younger generation you will probably lose listeners which wouldn’t help you with you business.
Another disadvantage of this would be you don’t really have any other money to back you up because its your own
TYPES OF OWNERSHIP: PRIVATE OWNERSHIP
Public ownership means it serves the public. An example of this would be the BBC. The BBC is a type of public service
company because we pay the TV and radio fee so that means we pay to listen to the BBC basically.
TYPES OF OWNERSHIP: PUBLIC SERVICE
Describe it and give an exampleWhat are the advantages and disadvantages of this type of
ownership
TYPES OF OWNERSHIP: MULTINATIONAL
TYPES OF OWNERSHIP: INDEPENDENT
Describe it and give an exampleWhat are the advantages and disadvantages of this type of
ownership
TYPES OF OWNERSHIP: CONGLOMERATE
Describe it and give an exampleWhat are the advantages and disadvantages of this type of
Company
TYPES OF COMPANIES:HORIZONTAL INTEGRATION
Describe it and give an exampleWhat are the advantages and disadvantages of this type of
Company
TYPES OF COMPANIES: VERTICAL INTEGRATION
Cross media divergence is a product that used different types of media. For example, the iPhone would be a good example
for cross media divergence because it has multiple media products in it, e.g. a camera, you can access the internet, you
can watch videos on it, you can listen to music, etc.
CROSS MEDIA DIVERGENCE
Synergy is when more than one company works together to make a product, TV show, a radio show, etc. An example of
this would be X Factor. Advantage: If your show/product makes a lot of money
SYNERGY
If looking at the film industry compare the American and UK industry. Explain what types of companies they are (horizontal
or vertical) Explain the benefits / weaknesses of this
If looking at the music industry look at companies from the “big three” to an independent as well as subsidiaries.
Look at who is involved and how it is structuredThis site might help… http://
www.planetoftunes.com/industry/industry_structure.htm
Aim to do 500 words
DESCRIBE THE STRUCTURE AND OF OWNERSHIP OF EITHER THE
FILM INDUSTRY OR MUSIC INDUSTRY