Task 1 Understand the structure and ownership of the media sector. P1, M1, D1

Define the following and given an example of a company that does this e.g. Apple for vertical

integration:(This is part 1 of your “ownership of the media sector”

power point. Add these two power points together then add it to your blog - after completing this try and

add more of these technical terms and definition to your case study - this will gain you merits and

distinctions)Also you should realistically be doing a full page of

writing AND DON’T CUT AND PASTE OFF WIKIPEDIA

DELETE THIS BIT WHEN YOUR DONE

Private ownership is when you can make all the decisions for your company and what you say goes. For example if

you own your own radio show it would be yours completely. You would be able to decide what sort of music you play on your show. An advantage of this would be you being able to play the music you like but the disadvantage to this would be if the music you like is old music and you’re trying to

aim your show at the younger generation you will probably lose listeners which wouldn’t help you with you business.

Another disadvantage of this would be you don’t really have any other money to back you up because its your own

TYPES OF OWNERSHIP: PRIVATE OWNERSHIP

Public ownership means it serves the public. An example of this would be the BBC. The BBC is a type of public service

company because we pay the TV and radio fee so that means we pay to listen to the BBC basically.

TYPES OF OWNERSHIP: PUBLIC SERVICE

Describe it and give an exampleWhat are the advantages and disadvantages of this type of

ownership

TYPES OF OWNERSHIP: MULTINATIONAL

TYPES OF OWNERSHIP: INDEPENDENT

Describe it and give an exampleWhat are the advantages and disadvantages of this type of

ownership

TYPES OF OWNERSHIP: CONGLOMERATE

Describe it and give an exampleWhat are the advantages and disadvantages of this type of

Company

TYPES OF COMPANIES:HORIZONTAL INTEGRATION

Describe it and give an exampleWhat are the advantages and disadvantages of this type of

Company

TYPES OF COMPANIES: VERTICAL INTEGRATION

Cross media divergence is a product that used different types of media. For example, the iPhone would be a good example

for cross media divergence because it has multiple media products in it, e.g. a camera, you can access the internet, you

can watch videos on it, you can listen to music, etc.

CROSS MEDIA DIVERGENCE

Synergy is when more than one company works together to make a product, TV show, a radio show, etc. An example of

this would be X Factor. Advantage: If your show/product makes a lot of money

SYNERGY

If looking at the film industry compare the American and UK industry. Explain what types of companies they are (horizontal

or vertical) Explain the benefits / weaknesses of this

If looking at the music industry look at companies from the “big three” to an independent as well as subsidiaries.

Look at who is involved and how it is structuredThis site might help… http://

www.planetoftunes.com/industry/industry_structure.htm

Aim to do 500 words

DESCRIBE THE STRUCTURE AND OF OWNERSHIP OF EITHER THE

FILM INDUSTRY OR MUSIC INDUSTRY