Media & Music Success
Who Cares About The Blues?
They Do…
But How Do You Connect With Them?!
Yep…Social & Traditional Media!
There Are So Many Sites To Choose From
But, lets narrow it down because…
…I Don’t Want To Bore You.
First Things First • You MUST develop your BRAND!
– Who Are You?
– What Makes You Tick?
– Why Do You Do What You Do?
• Without A Solid BRAND, You Can’t Send The Right Message About Who You REALLY Are
Now...
Let’s Talk Traditional Media
Radio | Print | TV
Radio
• Radio is more than hearing your music played. • There are interviews that can be made from many “angles”
• Business, Hobbies, Regional, Local • He who finds the angle, gets the publicity.
• Radio is live, quick, fast. • Be prepared- practice not saying “um” and “you know” • Have clear thoughts
• Great way to reach diverse, captive audiences , at all times of day
Print • Again, great for attracting niche followers,
regional, or local.
• Can get a lot of coverage from multiple angles.
• Be prepared with what you say.
– Print hangs around for a LONG time!
• Great for music reviews
Television
• Local, Regional, National Shows
– News, Music, Niche/Hobby
• Work on gestures and appearance
• Send questions ahead to try and get most important facts out
• GREAT avenue!
Whatever You Choose….
• Know Your Audience
• Research the Journalist, How They Write, and Deadlines To Effectively Pitch A Story
Social Media
• My Top Suggestions For Musicians:
A Bit About Each
• Fan pages- engage with fans; give updates • Let fans into your world with tour pics, contests, updates • Use more Pics than Words
• Real bits of yourself in 140 characters • Connect with fans around the world, in real time • Fast paced and highly engaged • Need clear message and voice
• Post pics- personal, tour, merchandise • Engage fans with questions or caption contests for pics • Now, with video, they’re great competition for YouTube
A Couple of More
• Videos of performances • Impromptu performances • Create a Channel page and create a community of
fans for your music
• It’s called the music BUSINESS • Connect with investors, Publicists, Booking
Agents, Media, etc. • Post thought provoking info and updates • Be professional- imagine you’re in the bank
asking for a loan!
**NOTE: Don’t forget about Blogs! Pitch bloggers smart, real stories about you and your music. DO NOT just spam them with music and expect the best!
We’ve Discussed A lot…
Let’s Wrap it up
Create A Blended Media Plan • Develop Your Brand
• Create a Blended Media Plan
– Social- which sites will you use and how often?
– Traditional- where will you start- local, regional, national?
• Remember, whatever you choose- YOU ARE YOUR BRAND…WATCH WHAT YOU SAY!
• Get to work!
Thank-you! Questions?
Contact Me: Dominique Anderson
VIDA PR & Marketing Group (901) 236-5298
[email protected] Twitter: @vidapr | @dompanderson Facebook: vidapr
Linkedin: Dominique Anderson www.onevida.com
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