Download ppt - Media Management Module 1 Strategy teigland jan25

1. Strategy January 25 - Afternoon Media Management Module 1 Robin Teigland [email_address] www.knowledgenetworking.org January 2011

Jan 21 What is Strategy?

Individual Assignment: Readings

Group Assignment: Choose your Live Case Strategic Issue

Jan 21 External Analysis: Industry Structure and Competition

Group Assignment: Cola Wars Continue

Jan 24 Internal Analysis: Analyzing Resources and Capabilities

Group Assignment: Wumart Stores

Jan 25 An Entrepreneurs View of Strategy in 3D

Individual Assignment: Readings & Questions

Guest: Steve Mahaley, PeaceTrain

Jan 26 Recent Developments in Strategy

Group Assignment: Article summary ppt for slideshare

Jan 31 Executing Strategy

Individual Assignment Readings & Questions

Guest: Christian Bjrkman, MindArk

Guest: Fredrik Nilsson, IC You

Jan 31 Exploring Business Models and role of IT

Guest: Paul DiGangi, Western Carolina University

Feb 2 - External Drivers of Change: Exploring the Future of the Gaming Industry

Group Assignment: STEEP

Guest: Stefan Lampinen, Speltjnst

Feb 2 Creating Value Networks

Individual Assignment: Readings & Questions

Guest: Malin Strman, Independent Consultant

Feb 7 - Live Case Day: Integrating Theory with Practice

Group Assignment: Virtual Worlds and Gaming

Feb 9 Module 1 Exam

Global markets

Micropayments

Microemployees

Steve Mahaley, aka Cotton Thorne

Founder, PeaceTrain

http://slpeacefest.wordpress.com/

Independent Group Work

We will NOT meet in class

Use time to prepare your group assignment: Article summary ppt

Label the document: SSE_Shortarticlename_Group#_2011.ppt

You may just put your group name (e.g., 1a) on the ppt, you do not need to put your names on it if you do not want to

Upload to slideshare by Jan 26, 18:00 and embed in learning platform

Email to Robin at[email_address]

Please enable download function on slideshare so that others in class can download

Please do NOT remove this ppt from slideshare

Make sure you havefinal versionof syllabus

MM2011_Strategy_teigland_20jan2011.doc

Arrange time with sponsors to talk about your strategic issue

Determine focus/scope of your strategic issue

Determine if you want to go broad and shallow or narrow and deep in your analysis

Select which strategic frameworks from class and readings you will use

Check out twitter, fb, linkedin for information and resources

There are lots of groups to follow

I have also posted relevant material on fb and twitter

Please raiseany questions you have!

I am here to help!

You can also contact Serdar Temiz at [email protected] and/or Hanna von Schantz at [email protected]