Slides from my fourth lecture in the Strategy module in the 2011 Media Management Course at Stockholm School of Economics and the Royal Institute of Technology. Here is more information on the course: http://nordicworlds.net/2011/01/21/strategy-course-focuses-on-virtual-worlds-and-gaming-industries/.
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1. Strategy January 25 - Afternoon Media Management Module 1
Robin Teigland [email_address] www.knowledgenetworking.org January
2011
2. Module Overview1/3
Jan 21 What is Strategy?
Individual Assignment: Readings
Group Assignment: Choose your Live Case Strategic Issue
Jan 21 External Analysis: Industry Structure and
Competition
Individual Assignment: Readings
Group Assignment: Cola Wars Continue
Jan 24 Internal Analysis: Analyzing Resources and
Capabilities
Individual Assignment: Readings
Group Assignment: Wumart Stores
Jan 25 An Entrepreneurs View of Strategy in 3D
Individual Assignment: Readings & Questions
Guest: Steve Mahaley, PeaceTrain
3. Module Overview2/3
Jan 26 Recent Developments in Strategy
Group Assignment: Article summary ppt for slideshare
Jan 31 Executing Strategy
Individual Assignment Readings & Questions
Guest: Christian Bjrkman, MindArk
Guest: Fredrik Nilsson, IC You
Jan 31 Exploring Business Models and role of IT
Individual Assignment Readings & Questions
Guest: Paul DiGangi, Western Carolina University
Feb 2 - External Drivers of Change: Exploring the Future of the
Gaming Industry
Individual Assignment: Readings
Group Assignment: STEEP
Guest: Stefan Lampinen, Speltjnst
4. Module Overview3/3
Feb 2 Creating Value Networks
Individual Assignment: Readings & Questions
Guest: Malin Strman, Independent Consultant
Feb 7 - Live Case Day: Integrating Theory with Practice