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Download ppt -
Media Buying Guide
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Transcript
1. Media Buying " " ,
2.
?
:
" "
3.
4.
(added value)
" "
5.
Ad Networks
Direct Buys
6. Ad Networks
?
?
CPA CPC CPM
7. Direct Buys
(500-2000 )
!
24
8.
:
Alexa clickstream
Compete.com
:
Quantcast
Google media planner
9. Alexa
10. Quantcast
11. Doubleclick ad planner
12. - PPV
?
Media Buys
13. PPV
TrafficVance
Adon Network
Media Traffic
DirectCPV
Adoori
Lead Impact (?)
:
Bevo Media
PPV Sniper
CPV Lab
14. PPV-
CPVLab
15.
16. :
: .
:
" "
?
17. 2
: IQ ( )
:
: IQ
: ? 90% .
18.
,
19. ...
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