TEXT
FOUR TRENDS1. Disaggregation of viewing habits
2. The collapse* of the expectation to pay for content
3. Increased advertising efficiencies
4. History repeating
TEXT
FOUR TRENDS1. Disaggregation of viewing habits
2. The collapse* of the expectation to pay for content
3. Increased advertising efficiencies
4. History repeating
HARDWARE1. DESKTOP
2. DESKTOP + LAPTOP
3. DESKTOP + LAPTOP + SMARTPHONE
4. DESKTOP + LAPTOP + SMARTPHONE + NOTEPAD
5. DESKTOP + LAPTOP + SMARTPHONE + NOTEPAD + TABLET
6. DESKTOP + LAPTOP + SMARTPHONE + NOTEPAD + TABLET + PHABLET
7. DESKTOP + LAPTOP + SMARTPHONE + NOTEPAD + TABLET + PHABLET + SMART TV
8. DESKTOP + LAPTOP + SMARTPHONE + NOTEPAD + TABLET + PHABLET + SMART TV + SMART WATCH
9. DESKTOP + LAPTOP + SMARTPHONE + NOTEPAD + TABLET + PHABLET + SMART TV + SMART WATCH + VR
10.DESKTOP + LAPTOP + SMARTPHONE + NOTEPAD + TABLET + PHABLET + SMART TV + SMART WATCH + VR + SMART GLASSES + SMART DRONES + SMART MIRROR + SMART CAR + SMART ROBOTS + SMART STUFF IN GENERAL
SOFTWARE1. BROWSER
2. BROWSER + APPLICATION
3. BROWSER + APPLICATION + FACEBOOK
4. BROWSER + APPLICATION + FACEBOOK + TWITTER
5. BROWSER + APPLICATION + FACEBOOK + TWITTER + YOUTUBE
6. BROWSER + APPLICATION + FACEBOOK + TWITTER + YOUTUBE + INSTAGRAM + VINE
7. BROWSER + APPLICATION + FACEBOOK + TWITTER + YOUTUBE + INSTAGRAM + VINE + WHATSAPP
8. BROWSER + APPLICATION + FACEBOOK + TWITTER + YOUTUBE + INSTAGRAM + VINE + WHATSAPP + SNAPCHAT
9. BROWSER + APPLICATION + FACEBOOK + TWITTER + YOUTUBE + INSTAGRAM + VINE + WHATSAPP + SNAPCHAT + MESSENGER + VIBER + PERISCOPE + SLACK + TINDER
TEXT
FOUR TRENDS1. Disaggregation of viewing habits
2. The collapse* of the expectation to pay for content
3. Increased advertising efficiencies
4. History repeating
“DEN FTANEI POY KONOMATE APO TA CLICKS MOU!!1!”
Unknown (Internet User, Everywhere, Everytime)
2. PAY FOR CONTENT
TEXT
FOUR TRENDS1. Disaggregation of viewing habits
2. The collapse* of the expectation to pay for content
3. Increased advertising efficiencies
4. History repeating
TEXT
FOUR TRENDS1. Disaggregation of viewing habits
2. The collapse* of the expectation to pay for content
3. Increased advertising efficiencies
4. History repeating
“OUR PHONES ARE MORE IMPORTANT FOR OUR JOURNEY THAN ANYTHING, EVEN MORE IMPORTANT THAN FOOD”
Wael (Refugee from Homs, Middle East Online, 19/08/15)
A. SMARTPHONES
“THERE IS A GENERATION WHO IS NOT READING ANYTHING LONGER THAN A NOTIFICATION”
Otto Toth (CTO, Huffington Post, 2015)
B. PUSH NOTIFICATIONS
B. PUSH NOTIFICATIONS1. Glanceable Content
2. Relevant
3. All The News That’s Fit To Send
4. Teams assigned to them
5. Headline writers are the new…
GROWTH (%) IN PUSH NOTIFICATIONSFRANCE
USA
SPAIN
ITALY
0 3.5 7 10.5 14
7
8
13
14
4
5
6
6 2014 2015
SOURCE: REUTERS INSTITUTE DIGITAL NEWS REPORT 2015
“VIDEO ACCOUNTED FOR AROUND 50% OF MOBILE DATA TRAFFIC IN 2015. BY 2021, ALMOST 70% WILL BE FROM VIDEO”
Ericsson Mobility Report 2015
C. VIDEO
TEXT
D. SPEED1. Cost on Time & Data
2. Google AMP / Facebook IA
3. Publishers Optimise
4. Ads: Less is Better
“DO NOT, MY FRIENDS, BECOME ADDICTED TO WATER. IT WILL TAKE HOLD OF YOU AND YOU WILL RESENT ITS ABSENCE.”Immortan Joe
“DO NOT, MY FRIENDS, BECOME ADDICTED TO ADS. THEY WILL TAKE HOLD OF YOU AND YOU WILL RESENT THEIR ABSENCE.”Immortan Joe
TEXT
AD-BLOCKING IN EUROPE▸Greece has the highest
▸Slovakia has the lowest
▸35% growth YoY
▸41.4B = Global Cost of Blocking Ads in 2016
TEXT
E. AD-BLOCKING‣ Desktop
‣ Mobile
‣ Publisher Pushback
‣ Main Reasons
‣ Misuse of Personal Data
‣ Ad Clutter / Sluggish Device
TEXT
WE COULD START AGAIN1. Back to Storytelling
2. Focus on Engagement
3. Embrace technology (data/analytics)
4. Seek Alternative Sources of Revenue (just in case)