andi
andiaaaaa
a
aa
annnnnndd
dii
ii
i i iii
iiiiiiii
i
i
i
i i
iii
iii
iiiii
ii
ii
i
i ii
i
iii iii
i
iii i i iiiii
iii
i
ddd
d
ddd
d
ddd
dd
ddd
d
ddd
ddd
ddd
dd
dd
ddd
dd
ddd
aaaaaaaaaaaa
aaaa
aaaaaaaaaaaaaaaaa
a aa
aaaaaa
a
aaa
a a
aaaa
a
aaaa
a
a aaa
nn
nnnn
n nnnnnn
nnnnn
nnnnnnnn
nnnn
nnnnn
n
n
ddddd
ddddddddddddddddd d
ddd
ddd
dd
d
d
Being me wasn’t always easy.
I tried to fit in.
Things got easier once I said “Screw everyone. I’m being me. ’’
Showing who you are can be scary…
or it can be exhilarating!
The real you is always there.
Why not show a little more of it?
Who else can you be besides yourself?
Be proud of you.
A Guide to Personal Branding
Me.
@andigalpernby
What is personal branding?
PART 1.
Personal branding is the way you present yourself
to the public.
Your personal brand is a collection of all of your interests and accomplishments.
This is not about marketing – it’s about you.
Your brand can be so many things.
Personal branding: The benefits.
PART 2
Why Is It Important?
Goals
Boost Your Credibility
Enhance Visibility
Establish Authority
Make It Easy To Sell Your Skills By Explaining Once.
You don’t have to aim for celebrity status.
“Your personal objectives should be customized to what you want to get out of life. It’s not about being famous. It’s about being successful at whatever you choose to do.”
Jim Joseph, Author, Blogger, Professor
“Build Your Personal Brand on Social Media, Moment by Moment”Entrepreneur Magazinehttp://www.entrepreneur.com/article/235073
It’s Not About Being Famous
It’s Not About Being Famousalways
Personal Branding Is Also Important For SEO
When screening candidates for a job, what’s the first thing potential employers do?
They look you up on the Google.
Personal Branding: The Basics
PART 3
Start with you!
1. Understand yourself: Describe who you are and what you do.
2. Create elevator pitch to post on social sites.
3. Share content relevant to your goals & industry.
4. Create content and post on personal site.
Create elevator pitch description of who you are and what you offer to post
on social media.
The Basics
Get to know your passions and purpose.
Questions To Get To Know Yourself
1. What is your area of expertise?
2. What do you offer that is different?
3. What kind of content can you support?
4. Write a short bio in an elevator pitch.
5. What kind of social posts can you make?
6. What content can you create?
7. are you interested in speaking?
8. what gems of wisdom can you share, coupled with your opinions?
Questions from lynda.com
Get to know yourself
Journal
http://www.pwc.com/us/en/careers/campus/assets/img/programs/personal-brand-workbook.pdf
Ambition, Altruistic, Leadership,
Mindfulness, Health
Identify your top 5 values.
Understand your weaknesses
Check out the workbook.http://www.pwc.com/us/en/careers/campus/assets/img/programs/personal-brand-workbook.pdf
Your Online Identity
1. What happens when you Google yourself?
2. Do you own your domain name?
3. Do you have a Twitter, Facebook, LinkedIn,
YouTube, blog, profile pic?
4. Who is in your network?
Online identity
Consistency is key.
Stay focused on your goal.
If you cross boundaries, it will be harder for people to grasp who you are or what you’re doing. “It takes a lot of cognitive effort to try to understand what’s going on there,” says Hannan. “Humans don’t like cognitive effort.”
by Elizabeth MacBride Working Across Genres Can Dilute Your Brand Stanford Business http://www.gsb.stanford.edu/insights/working-across-genres-can-dilute-your-brand
Your online identity
LinkedIn1.
Twitter2.
Start here:
Your online identity
LinkedIn1.
Twitter2.
Facebook3.
Instagram4.
5. Pinterest
Your online identity
Your online identity
The Big F
Your online identity
Your online identity
LinkedIn1.
Twitter2.
Facebook3.
Instagram4.
5. Pinterest
Is it consistent?
Tip: Designers with a public Instagram profile should always
have clear, focused, crisp photos.
Tip: Designers with a public Instagram profile should always
have clear, focused, crisp photos.
EVERYONE
Everything you put online represents you.
Gain trust.
LinkedIn1.
Twitter2.
Facebook3.
Instagram4.
5. Pinterest
Is it consistent?
LinkedIn1.
Twitter2.
Facebook3.
Instagram4.
5. Pinterest
Is it consistent?
Sharing content
What type of content should you post?
Share a link to content that is your area of expertise.
Build an authoritative status
Establish yourself as an expert
Grow your personal brand: The Basics
Use social media to share content relevant to your industry & goals.
Should you share what you ate for lunch?
Sometimes. Yes.
Sometimes it’s okay to share details about your life, just not too many.
You want to be authentic.
Keep it authentic
1 page web presence.
Buy your domain name
photo, caption with authoritative title, caption, and description.
connect all social accounts.
Brand consistency is important. Use a consistent tone, images, style guide, etc. across all social media.
Designing your personal style.
PART 4
start with personality
personal style
logo, tagline, web site, content, reputation, recognition, photos, personal
appearance, demeanor, voice.
Create a mood board
Collect images that represent what you love.
Make a style guide
Branding myself
PART 6 (maybe)
My Start On Personal Branding
The More You Know Yourself, The Easier It Gets.
Not A Designer? Hire Someone In This Room.
Go Further
PART 5
Share your voice.
Blog on your own site.
Attend Indie Web Camp meetups.
Podcasting
Give a talk.
Reach a broader Audience.
Got Questions?