Transcript
Page 1: Matthew Hingerty - Barton Deakin - Case study – The difficulties of trying to develop a medical tourism market for Australia

In the Beginning…..

Page 2: Matthew Hingerty - Barton Deakin - Case study – The difficulties of trying to develop a medical tourism market for Australia
Page 3: Matthew Hingerty - Barton Deakin - Case study – The difficulties of trying to develop a medical tourism market for Australia

Tourism: The Founding Fathers?

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The Hon John Brown AO, former Minister for Sport, Recreation and Tourism once described

Koalas as "flea-ridden, piddling, stinking, scratching, rotten little things"

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Paul Hogan ‘Shrimp on the Barbie’ Campaign

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Former QLD Premier, Sir Joh Bjelke-Petersen

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Charles H Holmes

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Photograph of Gwoja Tjungurrayi 1935. Walkabout, September 1950

cover

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Tourism: The Great Leaps Forward

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Former Qantas Boeing 707-138B

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Don Chipp Harold Holt

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The Hon John Dawkins AO The Hon Bob Hawke AC

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Page 18: Matthew Hingerty - Barton Deakin - Case study – The difficulties of trying to develop a medical tourism market for Australia

Rank Commodity 2011 2012 2013 2012 to 2013 5 year trend

1 Iron ores & concentrates 64,097 54,447 69,492 27.6 19.4

2 Coal 46,691 41,273 39,805 -3.6 -1.6

3 Education-related travel services (c)

15,144 14,467 15,020 3.8 0.1

4 Natural gas 11,084 13,416 14,602 8.8 12.6

5 Gold 15,077 15,526 13,898 -10.5 -0.0

6 Personal travel (excl education) services

11,661 12,148 13,115 8.0 1.6

7 Crude petroleum 11,451 10,988 9,016 -17.9 2.0

8 Wheat 6,076 6,531 6,085 -6.8 11.1

9 Aluminium ores & conc (incl alumina)

5,443 5,273 5,904 12.0 -0.4

10 Beef f.c.f. 4,684 4,754 5,695 19.8 3.0

11 Copper ores & concentrates 5,437 5,255 5,192 -1.2 6.9

12 Professional services 3,259 3,836 4,562 18.9 4.6

13 Other ores & concentrates (d) 4,544 4,217 4,486 6.4 4.2

14 Business travel services 3,573 4,031 3,954 -1.9 9.6

15 Technical & other business services

3,452 3,555 3,877 9.1 1.2

16 Aluminium 4,657 3,774 3,675 -2.6 -6.7

Australia's top 25 exports, goods and services, 2013

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0

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

6,000,000

7,000,000

8,000,000

9,000,000

10,000,000

1946 1955 1965 1975 1985 1995 2005 Jun-14

Short Term Arrivals and Departures, 1946 - 2014

Arrivals

Departures

Creation of Australian Tourist Commission

International Students

Hogan Campaign

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0

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

6,000,000

7,000,000

8,000,000

9,000,000

10,000,000

1946 1955 1965 1975 1985 1995 2005 Jun-14

Short Term Arrivals and Departures, 1946 - 2014

Arrivals

Departures

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0

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

6,000,000

7,000,000

8,000,000

9,000,000

10,000,000

1946 1955 1965 1975 1985 1995 2005 Jun-14

Short Term Arrivals and Departures, 1946 - 2014

Arrivals

Departures

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Tourism: Time for a new Leap

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Early Inklings

Dubai Trade Mission

LAX Mission

Conferences

The Cairns Declaration

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Health and Wellness Tourism: The Cairns Declaration Dateline; Cairns: The first Australian Heath and Wellness travel experience was held in Cairns on Thursday 3 September, 2009. The conference resolved to make the following declaration: o Recognising that Health and Wellness tourism is worth in excess of $US1 trillion and

is one of the fastest-growing drivers of travel in the world today. o Recognising that Health and Wellness tourism covers a broad spectrum of activity

ranging from leading-edge medical procedures to health resorts, each with their own regulatory standards and requirements.

o Recognising that Health and Wellness tourism, involving the holistic wellbeing of mind, sprit and body in tune with the environment, is the ultimate life-style/cycle travel activity.

o Recognising that Australia is a world leader in medical services, expertise and compliance and that it has considerable underutilised medical capacity.

o Recognising that Health and Wellness tourism has the advantage of supporting and enhancing local services and amenities and retaining medical expertise and skills in Australia.

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Publications

Early Inklings

Dubai Trade Mission

LAX Mission

Conferences

The Cairns Declaration

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Publications

Early Inklings

Dubai Trade Mission

LAX Mission

Conferences

The Cairns Declaration

Deloitte Report

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Page 30: Matthew Hingerty - Barton Deakin - Case study – The difficulties of trying to develop a medical tourism market for Australia

Publications

Early Inklings

Dubai Trade Mission

LAX Mission

Conferences

The Cairns Declaration

Deloitte Report

The Market is still warm

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AUSTRALIA AS A LIFECYCLE TOURISM DESTINATION

BACKPACKERS

STUDENTS LEISURE

CONFERENCE

BUSINESS MEDICAL TOURISM

AGED CARE

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TOURISM DISTRIBUTION

PRODUCT CUSTOMER

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TOURISM DISTRIBUTION

PRODUCT TOUR OPERATOR

INBOARD TOUR

WHOELSALER

OUTBOURD TOUR

WHOLESALER

TRAVEL AGENT CUSTOMER

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MEDICAL TOURISM RESEARCH AND DEVELOPMENT

CORPORATION

BOARD STAFF

MARKETING

GOVT

1. Regulation 2. $ $ $ 3. Relationships

BUSINESSES 1. Enterprise 2. Relationships 3. $ $ $

DESKTOP RESEARCH

APPLIED RESEARCH (TRADE MISSIONS)

INVESTOR RELATIONS

COMMUNITY OF INTEREST


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