Escuela de Estudios Universitarios Real Madrid Universidad Europea de Madrid Laureate International Universities - Tel.: 902 55 01 51 - www.rm.uem.es
MASTER’S DEGREE IN COMMUNICATION AND SPORTJOURNALISM***
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Type of Master's Degree: OfficialDuration: 60 ECTS Credits / 12 monthsStudy Option: Semi-campus-basedLanguage: English
Location: Villaviciosa de Odón Campus, Santiago Bernabéu Stadium and Ciudad Real Madrid (Valdebebas)Starts: October 2011Internship: 20 ECTS Credits in mass media or sports journalism organizations
The Master's Degree in Communication and Sports Journalism trains professionals who will be leaders in the media industry. Graduates of this program will be experts in raising sports to the status of social phenomena, through the use of any media currently in use in the field of communication, including content, multimedia, audiovisuals and digital media.
The Real Madrid International School at Universidad Europea de Madrid offers the experience of the most important sports club in the world, and the rigor of Universidad Europea de Madrid’s design of graduate degrees in communication to provide society with a Master’s of reference in the field.
Thanks to agreements with sports media companies, such as the prestigious newspaper AS, news departments will now be open to students to carry out professional internships. In addition, students will have access to the Real Madrid facilities during their studies.
*** English study option, pending approval.
Escuela de Estudios Universitarios Real Madrid Universidad Europea de Madrid Laureate International Universities - Tel.: 902 55 01 51 - www.rm.uem.es
MASTER’S DEGREE IN COMMUNICATIÓN AND SPORTS JOURNALISM
EMPRESAS COLABORADORAS
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TARGET AUDIENCEThe Master's Degree in Sports Journalism and Communication is designed to be a specialization for graduates in Communication and Sports Journalism, as well as an interesting option for students coming from the fields of economics, social studies, or sports studies who wish to work in the area of sports journalism and
become leaders in the world that television, digital technologies and sports newspapers today have shaped. It is an excellent opportunity for graduates looking for strong specialization through a graduate program with very promising employment prospects.
DURATION, SCHEDULE AND LOCATION
Duration: October 2011 to September 2012.The Master’s program has a duration of 60 ECTS Credits.
Schedule: Semi-campus-based and 100% in English
Location: The Villaviciosa de Odón Campus at Universidad Europea de Madrid, classrooms at Real Madrid Ciudad Deportiva, Santiago Bernabéu Stadium and the newsroom of AS Newspaper.
METHODOLOGY AND INTERNSHIP
The methodology is based on a combination of six modules of theory-based and hands-on content that focuses on acquiring knowledge of sports and the mass media (including professionally supervised activities and the use of new technologies), completed with the preparation of a Master's Thesis and internships in news departments in media and sports organizations.
Real Madrid offers students access to professionals from their own media and club departments, such as marketing and new technologies. Realmadrid TV and Realmadrid.com are also possible destinations for the compulsory internships students must perform at the end of the Master’s program.
Coursework includes lectures and preparation by students of their own radio and television programs, blogs and multimedia reports. Students can speak with important figures from the world of professional sports and major media companies.
Through role-playing, students experience the real-life situations faced by professionals in sports news: press conferences with players, interviews with elite athletes, communication crisis strategies, etc.
Students in this program will also have the possibility of taking a Professional Internship module thanks to an agreement signed between Universidad Europea de Madrid and the Autonomous Community of Madrid on June 1, 2010 regarding educational internships.
FACILITIES
Universidad Europea de Madrid has the most comprehensive facilities for studying communication: journalistic writing classroom with news agency tools, QuarkXPress software and PCs; TV studios (set, Avid editing system, audiovisual equipment) and radio studios (three booths, MAR system).
The Master’s degree is taught at these facilities with all the logistic support needed as well as the availability of the Universidad Europea de Madrid University Sports Complex for certain courses.
Master’s courses will be taught in classrooms at Ciudad Real Madrid and other club facilities when conducting role play activities, press conferences, tracking of live events and the White Week celebration, a week of total immersion in Real Madrid operations.
Module IV: New Technologies
Overview of on-line mediaThe world of sports blogs Technology applied to sports journalism TV for mobile devices and other technological developments Creation of a student-run blogProfessional social networks
Module V: The World of Sports Journalism
News Genres and Journalistic Writing Brief history of mass media Media: printed, digital and audiovisuals Present and future of sports journalism Recent history of Spanish sports International overview
Module VI: Management of Sports CommunicationPractical Application: Real Madrid Model
Organizational structure and distribution of work in a sports teamOrganizational publications Internal communication International relations Marketing and communicationManagement skills in communicationNegotiation Coaching techniques Public speaking Human relations management in professional environments Professions and sports professionalsLectures by managers and coaches for sports organizationsLearning to report accuratelyRole play situationsPreparation and development of a press conference
Escuela de Estudios Universitarios Real Madrid Universidad Europea de Madrid Laureate International Universities - Tel.: 902 55 01 51 - www.rm.uem.es
MASTER’S DEGREE IN COMMUNICATIÓN AND SPORTS JOURNALISM
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CURRICULUM
Module I: Print Journalism
Daily operations at sports newspaper offices News on football and other sports Regional editions Sports photographyDesign and layout Graphics and computer graphics Visit to the newspaper AS Archives and documentation Reporters and special correspondents Copyediting and proofreadingThe “Cierre” [Closing] columnSports writers. Evolution and style of sports writing Sports in mainstream media newsrooms Sports Journalism in news agencies Sports magazinesInternet and mixed publications News coverage Legal and economic foundations of sports Lectures
Module II: Sports Radio
Sports radio today Multiconnection programs. Analysis and case study by students Sports radio production Daily sports programs: preparation Visits to sports radio programs during live broadcastRadio sportscasting Technology in radio todayRadio sports interviewing Weekly production of a program for UEMcom Radio
Module III: Television and Sports
Introduction to sports TV. Current overview of TV in SpainTV audience ratings in sports Television journalism TV workflows News coverage of major events Design, production and development of TV sports programs Sports formats for live coverage on TV Preparation of reports – Program production and sporting events Television sportscasting Organizing sports events TV announcing. Sports announcing TV broadcast rights TV sports interviews Visit to Realmadrid TVProduction of TV monographic programs
Escuela de Estudios Universitarios Real Madrid Universidad Europea de Madrid Laureate International Universities - Tel.: 902 55 01 51 - www.rm.uem.es
MASTER’S DEGREE IN COMMUNICATIÓN AND SPORTS JOURNALISM
CONTACTO Y MÁS INFORMACIÓN
CAMPUS VILLAVICIOSA C/ Tajo, s/n 28670 Villaviciosa de Odón, MadridTel.: 902 550 151 www.rm.uem.es
OTROS POSTGRADOS DE LA ESCUELA
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FACULTY
MANAGING BOARD
Mr. Javier ReyeroPartner - Consultant assetMedia
Mr. Juan Manuel TruebaDeputy Editor AS
Mrs. M.ª Elena Gómez, phDUniversidad Europea de Madrid
FACULTY
Mr. Emilio ButragueñoDirector of the Real Madrid International School - Universidad Europea de Madrid
Mrs. M.ª Elena Gómez, phDProfessor of News Genres, Universidad Europea de Madrid
Mr. Javier ReyeroPartner - Consultant assetMedia
Mr. Juanma TruebaDeputy Editor AS. Coordinator of print journalism classes
Mr. Luis NietoDeputy Editor AS
Mr. Juan MoraDeputy Editor AS
Mr. Julio SanzHead of sports programming, Telemadrid
Mr. Emilio Alonso Head of sports documentation, Telemadrid
Mrs. Margot MartínSports Department, Onda Madrid
Mr. José Joaquín Brotons Director, Gol Televisión (Mediapro Group)
Mr. Francisco Reyes Coordinator, Radioestadio - Onda Cero
Mr. Mariano Rodríguez Sports Production Manager, Mediapro
Mr. Fernando Gómez Blanco MPIB
Mr. Víctor OrtaTechnical Director, Sevilla FC
Mr. Francisco ChicoDirector of Sportlife and Runners divisions, MPIB
To view the full faculty list: www.rm.uem.es
POSTGRADOS DE GESTIÓN Y COMUNICACIÓN
MBA - Master’s Degree in Entertainment Business
Máster Universitario en Comunicación y Periodismo Deportivo
Master’s Degree in Communication and Sports Journalism***
Máster Universitario en Derecho Deportivo Real Madrid*
MBA Universitario en Dirección de Entidades Deportivas "Alfredo Di Stéfano"**
MBA Master's Degree in Sports Management
POSTGRADOS DE SALUD
Máster Universitario en Fisioterapia Deportiva
Máster Universitario en Readaptación y Prevención de Lesiones Deportivas*
POSTGRADOS DE ACTIVIDAD FÍSICA
Máster Universitario en Actividad Física y Salud
Máster Universitario en Entrenamiento y Nutrición Deportiva
Máster en Detección y Desarrollo del Talento en Fútbol
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*Nueva titulación conforme al Espacio Europeo de Educación Superior, pendiente de autorización. **Adaptación al Espacio Europeo de Educación Superior, pendiente de autorización.*** Modalidad en Inglés, pendiente de aprobación.
La Universidad Europea de Madrid es un referente de excelencia académica en el mundo universitario. Así lo avalan los numerosos certificados de calidad que ha recibido.
Escuela de Estudios Universitarios Real Madrid Universidad Europea de Madrid Laureate International Universities - Tel.: 902 55 01 51 - www.rm.uem.es5