Transcript
Page 1: Mars Chocolate promotional campaign from Amber Design and Marketing

The shopper marketing team asked us to design a key visual to communicate their film based customer promotion - an on-pack offer of a

free DVD rental with Blockbuster, that ran across their nine top performing Bitesize brands. We developed the campaign strapline 'Bag a Free

Film' and created a key visual to accompany it that embodied a big night in, with a group of people on their sofa watching the big screen.

The promotion went on to see over a million DVD rentals redeemed by consumers.

Key visual design

POS Design

Page 2: Mars Chocolate promotional campaign from Amber Design and Marketing

Standee Shelf header

Shelf strip

Tent cardWobbler

We were then asked to produce a range of instore POS to communicate the promotion in the major multiples.

Mars Chocolate

POS Design


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