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Key visual design for third party promotion with Mars Chocolate on their 'bitesize' brands.
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The shopper marketing team asked us to design a key visual to communicate their film based customer promotion - an on-pack offer of a
free DVD rental with Blockbuster, that ran across their nine top performing Bitesize brands. We developed the campaign strapline 'Bag a Free
Film' and created a key visual to accompany it that embodied a big night in, with a group of people on their sofa watching the big screen.
The promotion went on to see over a million DVD rentals redeemed by consumers.
Key visual design
POS Design
Standee Shelf header
Shelf strip
Tent cardWobbler
We were then asked to produce a range of instore POS to communicate the promotion in the major multiples.
Mars Chocolate
POS Design
