Marriott HotelsDigital Advertising Campaign
The Big IdeaLate Summer Getaways/Honeymoons
Couples
Young Professionals
Ages 25-35
How It Is DoneBlog
Social Media Twitter Facebook LinkedIn
Google Adwords
KeywordsCustomers will be found using Google Adwords
and sent to Marriott.com using keywords Vacation Hotel Travel Honeymoon Etc..
BlogReviews
Stories from other travelers from around the world
Stories from couples and their destination honeymoons
Generates interest
BudgetPay Per Click
Google Adwords
Social Media Advertising
Based on other companies of similar size’s budget- 30 million
TimelineStart Immediately
Summer Is coming to a close
Wedding Season
Start with Holiday Trips
Goals10% increase in bookings by Labor Day
Increase brand awareness amongst younger generation
Stress quality of the resorts
MeasurementClicks
Bookings
Blog Posts and visits
Summary25-35 Age Target Market
Young Professionals and Couples
$30 Million Budget
Google Adwords, Blog, Social Media
Brand Awareness
Book Trips Now