Marriott HotelsDigital Advertising Campaign

The Big IdeaLate Summer Getaways/Honeymoons

Couples

Young Professionals

Ages 25-35

How It Is DoneBlog

Social Media Twitter Facebook LinkedIn

Google Adwords

KeywordsCustomers will be found using Google Adwords

and sent to Marriott.com using keywords Vacation Hotel Travel Honeymoon Etc..

BlogReviews

Stories from other travelers from around the world

Stories from couples and their destination honeymoons

Generates interest

BudgetPay Per Click

Google Adwords

Social Media Advertising

Based on other companies of similar size’s budget- 30 million

TimelineStart Immediately

Summer Is coming to a close

Wedding Season

Start with Holiday Trips

Goals10% increase in bookings by Labor Day

Increase brand awareness amongst younger generation

Stress quality of the resorts

MeasurementClicks

Bookings

Blog Posts and visits

Summary25-35 Age Target Market

Young Professionals and Couples

$30 Million Budget

Google Adwords, Blog, Social Media

Brand Awareness

Book Trips Now