Download ppt - Marketing to Millennials Top Trends and Ways to Reach This Elusive Group

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Jeff FrommCo-Author “Marketing to

Millennials: Reach the Largest and Most Influential

Generation of Consumers Ever.”

EVP at Barkley, a fiercely independent ad agency.

Copyright© 2013 by Barkley. All rights reserved.

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Submit questions!

5 people who submit questions will receive a free

book!

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The Definition of Brand Value

We Knew and Loved

DIED.Copyright© 2013 by Barkley. All rights reserved.

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The New Definition of Brand Value

Brand Value =

Functional, Emotional & Participative Benefits

PriceΣ

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Images via respective sites.Copyright© 2013 by Barkley. All rights reserved.

MILLENNIAL

MINDSET

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To get full access to all the reports check out my

linkedin profile:

www.linkedin.com/in/jefffromm/

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http://www.linkedin.com/in/jefffromm/

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The Participation Economy


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Creative Excellence to Content Excellence


CREATIVEEXCELLENCE

CREATIVEEXCELLENCE

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“Useful Is The New Cool.”

Write this down...

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So Here Are The Six Rules:

Engage early adopters of new technology.

Build a listening and participation strategy.

Make them look good among peers.

Design a sense of adventure and fun into your

brand.

Embrace disruption.

Keep their loyalty.


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RULE 1: Engage Early

Adopters of New Technology


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Millennials are 2.5x more likely

to be early adopters of new technology

Source: “American Millennials: Deciphering the Enigma Generation.” Joint research by Barkley, BCG & SMG.Copyright© 2013 by Barkley. All rights reserved.

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Do You Have a Tech Roadmap?


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RULE 2: Build a Listening andParticipation Strategy

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One-third of Millennials say they like a brand more when the brand

uses social media

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Source: http://weknowgifs.com/wp-content/uploads/2013/03/googly-eyes-meerkat.gifCopyright© 2013 by Barkley. All rights reserved.

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Taco Bell Joins The Snap Chat Community

Images via TwitterCopyright© 2013 by Barkley. All rights reserved.

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Images via TwitterCopyright© 2013 by Barkley. All rights reserved.

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Taco Bell Shares Secret:The Beefy Crunch Burrito is

Back

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RULE 3: Make Them Look

Good Among Peers

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70% of Millennials are more excited about a decision they’ve made when their friends agree with them

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Images via Warbyparker.comCopyright© 2013 by Barkley. All rights reserved.

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RULE 4: Design a Sense of

Adventure and Fun into your Brand

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69% of Millennials say they consider themselves

adventurous

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Images via Freebirds Facebook PageCopyright© 2013 by Barkley. All rights reserved.

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RULE 5: Embrace Disruption

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Meet Michael

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82,693 25,019 10,087,490

Stats of April 23, 2013Copyright© 2013 by Barkley. All rights reserved.

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RULE 6: Keep Their Loyalty

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45% of Millennials will go out of their way to shop at stores offering

rewards programs

Implicit

Loyalty

ExplicitLoyalty

vs.

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Image via southwest.comCopyright© 2013 by Barkley. All rights reserved.

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What if you have an iconic brand with an older core

audience?

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Storytelling

vs.

Storydoing

Storytelling

vs.

Storydoing

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Sneak Peek for ANA Members... Sneak Peek for

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The Millenial Generation Becomes Parents!

The Millenial Generation Becomes Parents!

Go to millennialmarketing.com to get a taste of our newest research and learn more at our Share Like Buy

conference in September!

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THANK YOU


@ jefffromm | [email protected] | www.sharelikebuy.com