Marketing Through Social Media
8.23.10
Crystal GoodDirector of Brand Development, Chief
Mythologist
Marketing used to be much simpler.
www.mythologymarketing.com
It’s just not like that anymore. It’s hard work!
www.mythologymarketing.com
A Coordinated Conversation is Required.…But Two-Way Conversations are More Difficult
Than One-Way Megaphones!
www.mythologymarketing.com
We love to talk…
www.mythologymarketing.com
www.mythologymarketing.com
www.mythologymarketing.com
www.mythologymarketing.com
YouTube, Other Video Sites
www.mythologymarketing.com
Niche Communitieseg. ning.com
www.mythologymarketing.com
www.mythologymarketing.com
Marketing Effectiveness in the Internet Era
3,000 4
7%Everybody
WOM
www.mythologymarketing.com
Word of Mouth: The Power of Buzz and Your Opportunity to Participate
www.mythologymarketing.com
How to Win (Facebook) Friendsand Influence Tweeters
www.mythologymarketing.com
Former Procter & Gamble CEO A.G. Lafley:
“The more in control we are, the more out of touch we become. But the more willing we are to let go a little, the more we’re finding we get in touch with consumers.”
Becoming a Publisher of Valued Content
• Understanding your prospects’ and influencers’ interests
• Align with your expertise• Editorial calendar • Content producers – inside and outside organization
– Showcase influencers who are your advocates – Blogs, video
• Optimize content for search engines
www.mythologymarketing.com
Made to Stick, Heath and Heath © 2007 Random House
How to Earn Facebook “Likes”and Twitter Followers
Case Study: Mentos & Diet Coke
www.mythologymarketing.com
Social Media Fills Your Customer Funnel by Activating Current Advocates and Loyal Customers
18
Alignment: Preparing Your TeamGoalsRoles and
responsibilities Performance
objectivesRewardsPoliciesTraining
www.mythologymarketing.com
Mythology
www.mythologymarketing.com
Mythology is a breakthrough marketing system for growth-oriented organizations who want to improve brand, revenue and relationships.
Marketing Research and
Planning
Marketing Infrastructure
Customer Campaigns and
Experiences
Roadmap Capabilities Results
Thanks…Let’s Connect!
• To discuss your social media plans– [email protected]
• mythologymarketing.com• LinkedIn.com• Facebook - “Like” Mythology• Twitter/buildingbelief• Search for Mountain State Marketers
on LinkedIn, Facebook
www.mythologymarketing.com
Recommended