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Marketing Basics - How can I satisfy customers?
1
MarketingBasics
Essential Question?
How can I satisfy Customers?
Marketing Basics - How can I satisfy customers?
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Marketing
Process of developing, promoting, and distributing
products or services to SATISFY customers
needs and wants
Marketing Basics - How can I satisfy customers?
3
Marketing is a part of Business
Marketing Basics - How can I satisfy customers?
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Marketing concept
• Satisfy customers
Marketing Basics - How can I satisfy customers?
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Vs. business goal -
Make a profit
Marketing Basics - How can I satisfy customers?
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Repeat 4 times
• The marketing concept is to • SATISFY CUSTOMERS
Marketing Basics - How can I satisfy customers?
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Satisfy CustomersThink Pair Share
• On your own, describe what it means for a customer to be satisfied
• Discuss your description with a partner
• Share with the class
Marketing Basics - How can I satisfy customers?
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1. On your own – describe what it means for a customer to be satisfied:
2. discuss your description with a partner3. Share with the class
Marketing Basics - How can I satisfy customers?
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Marketing Basics - How can I satisfy customers?
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Customer vs. ConsumerThink - Share
1. On your own, think of an example of a customer who is also a consumer:
2. Be prepared to share with the class
Marketing Basics - How can I satisfy customers?
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industrial
• Makes products to resell to consumers
Marketing Basics - How can I satisfy customers?
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Marketing Basics - How can I satisfy customers?
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Class VoteGood or Service?
• Laptop Computer• Car• Cell Phone• College education• Airplane flight
Marketing Basics - How can I satisfy customers?
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Goods & ServicesThink - Share
• On your own, think of an example of a company who sells both goods and services:
• Be prepared to share with the class
Marketing Basics - How can I satisfy customers?
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Marketing Basics - How can I satisfy customers?
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• Orbit Gum• McDonalds• Aquafresh Toothpaste• Dick’s Sporting Goods• WalMART• Gamestop
Class Vote: Mass Marketing or Market Segmentation
Marketing Basics - How can I satisfy customers?
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Alike and Different
• On your own, describe yourself in the following categories:– Age, gender, ethnicity, hobbies, music style
• Create a list of 10 of your favorite products• With a partner create a T chart comparing
how you are alike & how you are different• Create a list of 5 products that you both
like and could be “mass marketed” to you.
Marketing Basics - How can I satisfy customers?
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Alike & Different:
• On your own, describe yourself in the following categories:– Age:– Gender:– Ethnicity:– Hobbies:– Music Style:
Marketing Basics - How can I satisfy customers?
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Alike & Different cont.• Create a list of your 10 favorite products:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
Marketing Basics - How can I satisfy customers?
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Alike & Different cont.• With a partner, create the T chart below
comparing how you are alike and different:
ALIKE DIFFERENT
Marketing Basics - How can I satisfy customers?
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Alike & Different cont.
• Create a list of 5 products you both like & could be “mass marketed” to both of you
1.
2.
3.
4.
5.
Marketing Basics - How can I satisfy customers?
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Target Market • Focus all marketing decisions on
a specific market of customers
Marketing Basics - How can I satisfy customers?
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Target Market Pair Share
• With a partner, discuss - • Who do you think the target market is for
following companies?– Food Lion– Harris Teeter– Game Stop– Best Buy– Taco Bell– McDonalds
• What clues can we find to help us?
Marketing Basics - How can I satisfy customers?
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Marketing Mix – 4 P’s
Marketing Basics - How can I satisfy customers?
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Repeat 4 times
• Product• Price• Place• Promotion
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Positioning • Get people to think of a product in a certain
way • ex. Axe body spray – cool, attractive• Ex. Raplh Lauren - scholastic
Marketing Basics - How can I satisfy customers?
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Discuss with a partner:• How is Gatorade trying to
position this product?
• What clues can you find?
Positioning Pair Share
Buehrl
Marketing Basics - How can I satisfy customers?
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Positioning Pair Share
Buehrl
Discuss with a partner:• How is Dentine Ice trying
to position this product?
• What clues can you find?
Marketing Basics - How can I satisfy customers?
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Wants
Things people desire, such as Gatorade
(rather than just water)
Needs
Basic necessities food, clothing, shelter
Marketing Basics - How can I satisfy customers?
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Levels of NeedsPair Share
• With a partner come up with 2-3 products that meet the needs of each level of the pyramid
Marketing Basics - How can I satisfy customers?
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Levels of Needs cont.With a partner, come up with 2-3 products that
meet the needs of each level of the pyramid:
Self actualization –
Esteem –
Love/Belonging –
Safety –
Physiological -
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Marketing Basics - How can I satisfy customers?
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Rational or Emotional?
Marketing Basics - How can I satisfy customers?
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Rational or Emotional?
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Rational or Emotional?
Marketing Basics - How can I satisfy customers?
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Rational or Emotional?
Marketing Basics - How can I satisfy customers?
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Rational or Emotional?
Marketing Basics - How can I satisfy customers?
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Marketing Basics - How can I satisfy customers?
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Review ofCompetencies
& EssentialQuestions
Marketing Basics - How can I satisfy customers?
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Identify the components of the marketing mix
•P•P•P•P
Marketing Basics - How can I satisfy customers?
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Describe the marketing concept
•S•C
Marketing Basics - How can I satisfy customers?
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Explain the concept of target marketing
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ESSENTIAL QUESTIONHow can I satisfy customers?TARGET MARKET – know who they are,
make decisions based on them
Marketing Mix/4 P’s: • Product – quality products• Price – low price/value• Promotion – show them products they
need & want• Place - convenient