Gini Dietrich
Arment Dietrich
Spin Sucks
armentdietrich.com
spinsucks.com
Geoff Livingston
Razoo
razoo.com
geofflivingston.com
@gini dietrich #marketingintheround @geoffliving
marketingintheround.com
dig into your memory
457 companies IPO’d;
107 doubled in price
Young geniuses made
a gazillion dollars on big ideas
Companies such as
dell and wppcompletely integrate all
marketing disciplines
the dotcom
bubble burst
the 9/11 tragedy
enveloped
our country
And everyone
scurriedback to their respective corners
it’s time to
do things differently
But the time has come
to once again
work together
break down
the silos
harness the
wild, wild west
put
customers
first
And move the business
forward
but how do we do that?
introducing...
the marketing round
HR
Sales
Legal
CSR
Execs
Acct
Product
Dev.
Ops
people fear
change
the marketing round
the four
approaches
when to go direct
from the top down
map your
resources
planning: understand
the market landscape
planning:
sequencing & weaving
measure your results
measure your results
competitiveresponse
Break down the silos
Build your marketing round
Choose your approaches
Select your tactics
Measure your results
Gini Dietrich
Arment Dietrich
Spin Sucks
armentdietrich.com
spinsucks.com
Geoff Livingston
Razoo
razoo.com
geofflivingston.com
@gini dietrich #marketingintheround @geoffliving
marketingintheround.com