Gini Dietrich

Arment Dietrich

Spin Sucks

armentdietrich.com

spinsucks.com

Geoff Livingston

Razoo

razoo.com

geofflivingston.com

@gini dietrich #marketingintheround @geoffliving

marketingintheround.com

dig into your memory

It’s 1999

457 companies IPO’d;

107 doubled in price

Young geniuses made

a gazillion dollars on big ideas

Companies such as

dell and wppcompletely integrate all

marketing disciplines

and then...

the dotcom

bubble burst

the 9/11 tragedy

enveloped

our country

And everyone

scurriedback to their respective corners

it’s time to

do things differently

But the time has come

to once again

work together

break down

the silos

harness the

wild, wild west

put

customers

first

And move the business

forward

but how do we do that?

introducing...

the marketing round

HR

Sales

Legal

CSR

Execs

Acct

Product

Dev.

Ops

lonely silo

functional silo

people fear

change

the marketing round

the four

approaches

when to go direct

from the top down

groundswell

flanking

map your

resources

planning: understand

the market landscape

planning:

sequencing & weaving

measure your results

Tracking Leads

Tracking Leads

measure your results

kick butt!

competitiveresponse

Break down the silos

Build your marketing round

Choose your approaches

Select your tactics

Measure your results

Gini Dietrich

Arment Dietrich

Spin Sucks

armentdietrich.com

spinsucks.com

Geoff Livingston

Razoo

razoo.com

geofflivingston.com

@gini dietrich #marketingintheround @geoffliving

marketingintheround.com