marketing in the digital age
marketing in the digital age
the approach
the tools
the story today
so this is where the story ends…
and it ends badly for marketers…
the sweet 60s & 70s
cult of the 80s & 90s
technology changed the game
the old model
spark see use
the new reality
spark check use
share
spoiled & powerful
i don’t care about you
we don't give a fuck as well
we build eco-systems now
still don’t care…
Democracy doesn’t come from governments nowadays...
the new democracy
big agencies help big brands not to fail big