Millie, Emily, Regina.COLOUR BUG.
Gap in the market
Our product
Brand values and mission statement
Pricing and placement
Questions and hand outs
WELCOME!
Phones.
Accessories.
New technology.
Phone case.
THE GAP IN THE MARKET
Does your phone battery not hold all day?
Charging battery.
Colour changing case.
COLOUR BUG PHONE CASE
THE DESIGNS
Male
Female
‘New and improved the colorful, charging phone case aims to protect and perfect the
look and usage of your phone.’
Brand valuesQuality
Value
Creativity
BRAND VALUES AND MISSION STATEMENT
Pricing.Price Skimming- higher price on release. It will eventually drop.
Launch date price £25 Drop to £20
Placement.T-mobileSamsung
Carphone WarehouseTescoAsda
SainsburysPlay.com
PRICE POINTS AND PLACEMENT
Would you purchase our product, if so how much would you pay for it?
Do you like the idea of a colour changing case? If so have we targeted the male/female version well?
Do you like the name and logo of our product?
If you could change any aspect of our product what would it be?
Do you think there is a place in the market for our product?
Any questions?
QUESTIONS AND DISCUSSION
THANK YOU!
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