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Tahseen Farhan 073 232 030
Mashrifa Hossain Naba 081 732 030
Rezwana Newaz 082 416 030
Sayeed Md. Ibrahim 083 132 030
Ahatashamul Arefin 083 611 030
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REZWA
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Numerous and equally balanced competitors. Ashok Leyland: Ashok Leyland is in the transport
solutions industry for over five decades, offering a worldclass range of trucks, buses, special vehicles and engines.
DAF Trucks: DAF Trucks N.V. is a wholly ownedsubsidiary of the North-American corporation PACCARInc.. DAF works according to the Build to Orderprinciple.
Global Enterprise Company: It is a division of Arabian
Construction Engineering Group of Companies(A.C.E.C), offering value added support to the rapidlygrowing construction industry in the State of Qatar.
1. Foton Lovol2. Sany Group
REZWA
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Mercedes Benz Trucks & Buses: NBK Automobiles isthe Mercedes-Benz General Distributor in Qatar .Mercedes-Benz Trucks combine comfort, economy andsafety in every vehicle. They are professionals prepared
for any task.1.Actors 2. Axor 3. Atego3 types of buses for regular service, tourist coaches and
rural service.
Tata Daewoo : The Tata Daewoo Commercial VehicleCompany (TDCV) is South Korea's second largestmanufacturer of medium and heavy-duty trucks. TataDaewoo commercial vehicles launched Tata Novus inQatar in 2006.
REZWA
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Number of Iveco dealers like Al hamadAutomobiles, NKM automobiles, Ibin Ajayanetc.
Suppliers are concentrated in Qatar andforced to cut their prices or go out of business.
On the other hand, in Iveco industry
supplier's product is an important input ,thispoint can be consider as a opportunity forsuppliers in this industry , because without thevehicle and spare parts clients has no close
substitutes. REZWA
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The volumes of purchasing Iveco vehicles in Qatar arenot very large, which is not a threat.The road vehicles 13.7%Vehicles for the transport of goods and to special
use7%
But, buyers can have full information and comparisonof different type of Ivecos that is available also theyhave several options to choose dealer network for their
reasons. As this is a exclusive product for its overall cost and
purpose there is a high level of loyalty to a certainbrand, as well, which lower the bargaining power of
buyers to some extent. REZWA
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Barrier is insignificant for the majority ofpotential foreign investors in the concernedindustry if they have own brand demand,
significant funds for quality management,marketing and design.
New competition will add capacity to the
industry and increase the demand andprices for inputs which results in lowerindustry profitability.
REZWA
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They are permanent possessions of great
value; the risk of substitutes is markedly
low.
There is a tradition on domestic market of
Iveco purchase, which belongs to the
concerned class, who are involved in a
serious business.
REZWA
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Political Economic
Social Technological
Environment
MASHR
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GOVERNMENT
STABILIT
Y
CORRUPTION
TAX
MASHR
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Inflation rate2.2%
GDP30%
Interest rate4.5%
Unemployme
nt rate0.5%
Importpartner
8.34% withItaly
Economic
growth7.5%
MASHR
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Occupation
Living standard
MASHR
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Produc
t Price
PlacePromot
ion
MASHR
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Bus
Oil Container
Construction Vehicle
MASHR
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Geographic segmentation: Qatar has 39 different cities. Doha isthe capital of Qatar. 80% of the population lives in Doha. So as a
result we will start our business in Doha. Al Wakrah is the
second city of Qatar. In this city 46% of all industry conduct
their business.
Behavioral Segmentation: In Qatar, on occasion industrial
people, declare incentives, benefits, to their employee. Maximum
industries ensure the transportation facility for their employees.Industrial people buy industrial vehicle in every 3 year. Average
rate of buying new vehicle is 3.5 in every three years. Qatar
people are not brand loyal.
Ibrahim
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Business Market : Our first priority is to
sell heavy, medium and light industrial
vehicles to Qatar because Qatar has
produced large industry sector in their
country. In Qatar oil and gas companies
conduct their business. They need gas and
petroleum container vehicle to conductbusiness. In Qatar, every industry changes
their vehicle in every 3.5 year
Ibrahim
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Price: We will set our product price competitively
lower than our competitor, because initially
customers would not be interested to buy high price
vehicle. Benefit: Our product will give more fuel efficient
transportation system. Hence it will be cost effective
for companies Performance: Performance of our product will be
very good comparing the price of other competitors.
We will provide same performance, and quality
comparing with other competitors. Ibrahim
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UNIQUESELLINGPROPOSITION
(USP)
Our USP is offering our product for one
month free trial. If customer likes our
product, they can order the product. There
will not be any charge for this trial period. We
will make sure some products are available in
our stock so that we can provide our productwithin a day
Ibrahim
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The general pricing objectives for our products will
include survival, market share leadership and
relationship building. MAN, SCANIA and DAF are the
well known companies who are selling similar productsand we are making sure to sell our products much lower
then what they are offering. MAN, SCANIA and DAF are
using very high priced strategy which we found while
surveying the market. But our pricing decision for theseproducts will be coordinated with the product, promotion
and distribution strategies
Ibrahim
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Wareho
use
Showro
oms
Servicecentre
Shopsellingrepairparts
AHATASHA
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Billboard advertising
Tradeshows
Sales force
Direct marketing
Brochures
Other promotionalactivities AHATASHA
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Joint Venture method of business mostly and
royal family/ government backing required
Government encourages foreign investment
Fast growing economy and development plans
are already on the way
TAHSEE
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Research on the market, business policies,
culture, values of the new potential market
Joint Venture method with a royal family
assistance best way to enter such markets
Competitor Analysis
Extensive distribution network set up
TAHSEE
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