Segmentation, Targeting and PositioningSegmentation, Targeting and Positioning

NiveaAvon

NiveaAvon

General Mills Home Depot

General Mills Home Depot

Concentrated MarketingConcentrate on the most attractive

segmentUndifferentiated Marketing

One marketing mix for allDifferentiated Marketing

Modify marketing mix for different segments

Concentrated MarketingConcentrate on the most attractive

segmentUndifferentiated Marketing

One marketing mix for allDifferentiated Marketing

Modify marketing mix for different segments

PositioningPositioning

FedEXFast, reliable on-time deliverySouthwest AirlinesAffordable, no-frills air travelRolexStatus-symbol fashion accessoryEbayThe virtual marketplace to buy or sell

anything

FedEXFast, reliable on-time deliverySouthwest AirlinesAffordable, no-frills air travelRolexStatus-symbol fashion accessoryEbayThe virtual marketplace to buy or sell

anything