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The hospitality sector continues to grow year-on-year as competition drives standards of service and amenities higher. Hotel Management International ensures that the most infl uential decision-makers in the industry are kept abreast of the latest strategic and technological developments by exploring the most up-to-date ideas, opinions and solutions.
Published since 1996, this leading quarterly publication serves the needs of the world’s hotel industry and related services, bringing together current knowledge and informed opinion on key issues including hotel investment, business management and development, design, maintenance, IT, food and beverage, and personnel.
Hotel Management International is supported by www.hmi-online.com, ensuring your products and services receive plenty of exposure.
An offi cial publication of the European Hotel Managers As-sociation
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Autumn 2013
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New perspectivesAn of� cial publication of
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Published in association with
A change at the topThe shifting role of
the general manager
Green rootsScandic’s CEO on developing
sustainable DNA
Middle East focus • Technology trends • Suite success • Jason Atherton
Frits van Paasschen discusses a leadership team on the move
�A�l�l� �a�b�o�u�t� �M�EAn of� cial publication of
www.ehma.com
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�S�t�e�v�e� �L�e�u�n�g
Latin America focus • European Hospitality Awards • Financing round table • Sustainability at IHG
Meliá CEO Gabriel Escarrer Jaume on family, luxury and legacy
�W�i�n�t�e�r� �2�0�1�3
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HMI057_Cover.indd 1 23/12/2013 11:51
Winter 2012/13
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Claus Sendlinger on cultivating organic growth
Design in bloomMarket outlook 2013 • African investment • Sustainable leadership • Spa trends
The prodigal sonArne Sorenson on inheriting
the Marriott mantle
Succession planningWolfgang Neumann’s vision
for Rezidor
An official publication of
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Published in association with
Summer 2013
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Yann Caillère discusses his rise to CEO of Europe’s largest hotel group
Accor ascensionAn official
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Published in association with
Room with a viewThe secrets behind selecting
hotel artwork
Spa manNeil Howard reveals the latest trends in wellness
UK regional focus • Sustainable luxury • Hotel bars • Choice Hotels in Europe
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Spring 2013
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CEO Puneet Chhatwal on exporting Steigenberger’s strengths
The gold standardAn of� cial
publication of
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Published in association with
March towards maturityInternational operators gear
up for growth in the CIS
Life begins at 40EHMA dignitaries discuss four
decades of success
Karim Rashid’s character building • Marriott meets IKEA • High-tech luxury • Star power with Eric Frechon
We continue to invest heavily in the circulation of Hotel Management International and have created a powerful international readership. Our database of key decision-makers in the hotel industry accounts for approximately 80% of all purchasing authority.
Hotel Management International has an ABC audited average net circulation of 10,811 and a projected readership of over 67,500 (publishers’ survey). Hotel Management International reaches a target audience of industry peers with the highest levels of purchasing and decision-making power.
GeoGraphical breakdown
Job Function
type oF orGanisation
what level oF purchasinG involvement do you have?
Corporate Owners and Presidents 30%
Independent Hotels 35%
Readership
Architects/Interior Designers 8%
Hotel Management Companies 7%
Hotel Chains 40%
General Managers 30%
Operations Manager 8%
Banqueting Managers 5%
Purchasing Directors 5%
Architects/Interior Designers 5%
Consultants 2%
50
40
30
20
10
0
Ext
rem
ely
high
Hig
h
Mod
erat
e
Low
%
US 5%
Europe 60%
Latin America 18%
Middle East 10%
RoW 7%
CIO/IT Directors 5%
Heads of Hotel Finance/Heads of Hospitality 10%
Financial Institutions/ Real Estate 10%
Member of the Audit Bureau of Circulations
Digital Edition 20,000 copies will be sent via email to senior decision makers who buy, specify and recommend products at major companies world wide.
High Impact Your advert will be placed in an environment in which the reader already has an interest and that will stimulate a strong impulse to buy. However, the real value comes when major decision makers suddenly find a focused journal, specifically dedicated to their needs, that they can easily share with their peers and teams.
The digital edition will provide links to your website, which will allow instant access or ordering. In addition, your advertisement or editorial can be enhanced with animation or video for greater impact and response.
Search Engine Friendly The digital edition of Hotel Management International will be indexed by leading search engines, providing yet another way to draw readers to your advertisement. Readers looking for specific information will arrive at the digital magazine page as easily as at a website.
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Through a combination of exclusive interviews and contributions from leading fi gures within the hospitality sector, Hotel Management International offers unique analysis with unparalleled insight into the latest developments across Europe and beyond.
Editorial Agenda
summer 2014 Features
ˇ ˇ ˇ
Editorial content is subject to change
big interview�� As Accor’s fi fth CEO in seven years, Sébastien Bazin has
one of the hottest seats in hospitality. He discusses the need for stability, keeping shareholders happy and a concerted move into new markets.
comment�� EHMA – industry views from the president of the
European Hotel Managers Association.
business management & development �� The level of access to debt fi nancing remains signifi cantly
lower than pre-crisis, prompting transformations in the type of developers entering the hotel space and the manner in which new projects are being fi nanced. To what extent is this a permanent shift, how has it changed expected returns on investment and is such a model sustainable over the longer term? Leaders from Barclays, Deutsche Bank and Starwood Capital join the debate.
regional focus�� Is the coming of the MINT countries (Mexico, Indonesia,
Nigeria and Turkey), a group of fast growing economies emerging onto the world stage, anything more than an exercise in media hype? We meet regional heads of development from Starwood, IHG and Marriott to ascertain where global operators see the potential in these economies and the obstacles in each that need to be overcome.
special report�� A total of 45% of Europe’s new rooms under construction
are in the upscale sector, a statistic that refl ects the intent of operators and developers to focus on high-yield, high-margin projects. What does this mean for the budget and mid-market segments over the coming years? Is ample investment being made in revitalising existing stock? And what does today’s guest expect of the economy space? CitizenM’s Michael Levie, Paul Rinkens of Qbic Hotels and Accor’s Peter Verhoeven discuss.
design�� For its inaugural property in Europe, Hong Kong–based
Peninsula Hotels has taken on a century-old Beaux-Arts building located moments from the Champs-Élysées and the Arc de Triomphe in Paris. Once considered the city’s fi nest hotel, we meet the man charged with returning the building to its former glory: famed architect and interior designer Richard Martinet.
operations�� For operators to succeed, they need to attract and develop
competent, accountable employees. This is easier in some regions than others, with competition for talent fi erce in the fast-growing economies currently driving so much growth. From exchange programmes to the establishment of proprietary hotel schools, we look at some of the steps being taken to get ahead of the game with Jumeirah’s Alan Simpson, Lori Gaytan of IHG and Starwood’s Jeff Cava.
Food & beverage�� A two-Michelin-starred cook, restaurateur, television
celebrity, disability campaigner and hotelier, Michael Caines MBE is one of the most respected and successful chefs of his generation. He sits down with Hotel Management International to discuss winning that second star with the use of just one hand, the importance of mentoring and developing his Abode hotel concept.
technology�� Millennials will come to dominate the target guest
demographic over the next fi ve years, and competition is already fi erce as operators seek to forge lasting relationships. Key to this is new media, but how does one develop a coherent social networking programme to engage with one’s customer base and entice new guests? Alyssa Waxenberg of Starwood Hotels & Resorts, Chuck Sullivan of Hilton Worldwide, and IHG CIO Tom Conophy discuss.
Guest amenities�� Is it right for hotels to offer diagnostic testing, outpatient
surgery and full health checks? The growing trend for the establishment of medical spas at luxury properties would suggest that a number of hoteliers think so. Medical spa pioneer Paulo Malo, Mandarin Oriental’s Andrew Gibson and ESPA’s Susan Harmswort discuss.
the insider�� London Landmark general manager Andrew Batchelor.
In our annual readership survey Hotel Management International invited readers to complete a short questionnaire telling us who they are, what their level of responsibility is, how often they use the publication, what they liked about it, and to include any other comments. The findings highlighted the following benefits of the publication: �� 99% of participants stated that they believed Hotel
Management International to be a reliable source of information, with 43% having sourced a supplier or vendor via the publication in the last 12 months.�� 35% recommended the purchase of a product or service as a
result of an article read in Hotel Management International.�� 83% of our readers will visit a company website for more
information as a result of an advertisement. Significantly, nearly half of those who were driven to take action due to an advertisement did so by recommending the purchase of a product or service. This figure equates to 25% of all participants.�� 49% of participants had been motivated to take action in
response to an advertisement in the publication; 67% stated that they had been motivated to take action in response to an article.
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Benefits of advertising
100
90
80
70
60
50
40
30
20
10
0
Visited a company website for more information Recommended the purchase of a product or service Discussed the advertisement with a colleague Filed for future reference Researched a new industry development or trend
%
what Form did this action take? (advertisements)83% visited the company
website
99% believed HMI to be a reliable source of
information
100
90
80
70
60
50
40
30
20
10
0
Visited a company website for more information Recommended the purchase of a product or service Discussed the advertisement with a colleague Filed for future reference Researched a new industry development or trend
%
what Form did this action take? (articles)
49% had been motivated to take action in response
to an advertisement
Hotel Management International is supported by www.hmi-online.com, which enables easy and thorough communication and brings together a global community of industry professionals and a wealth of market knowledge.
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London’slost landmark St Pancras Renaissance: a classic reawakened
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Sex, ecology and style: Mexico’s Habita
2011 trends from The Future Laboratory
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Welcome to Rosita Missoni’s � rst hotel
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Space age Jürgen Mayer H.’s SOF Park Inn
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Who’s looking where in 2010
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