Management Issues Related to E-Commerce
By:Parag GautamB.Com vocational 3rd yrAdvertising & Sales PromotionDept. of Business Administratioin
St. John’s College, Agra
IntroductionIndia being the second most
populated country, possesses a great potential market for e-commerce.
Global players are investing huge Amounts in India.
In spite of being a desirableMarket, India is far frombeing a bed of rosesAnd has many challenges
Indian customers return much of the products they purchase online
2.Cash on delivery is the preferred payment mode
3. High failure rate of payment gateways
4.Poor internet connectivity
5.Lack of usage of smartphonesprevent customers to shop on the go
6.Home delivery poses a problemfor logistics department
Apart from the above challenges E-commerce companies face problems Managing the grievances of customers
Which are as follows
a)OverchargingCertain companies put additional charges in fine print of checkout statements;
others just steal a one-time or multiple payments without one’s consent
Prevention:always use a trusted
site
Shop from companies having maximum
goodwill.`
b) Phishing:Some online websites
may look like a reputable or even well-known brand; but URL tells a different story
Prevention:Take a look at the
address bar of your web browser.
if you suspect anything;DO NOT proceed with
your transaction.
c)Identity theft:All websites may not be
secureAll wi-fi connections
might not be secureCredit card details are
stolen by softwares specially
designed for this purpose.
Prevention: Always use trusted
websites, systems
and network
d)Anybody sells products:
Certain websites allow anybody to sell products which creates amarket for fake and bootleg products.
Prevention:The only way to stay
proteted from such sites is not to use them till a suitable e-commerce security law is enacted in this regard.
e)Refund and return policies:
In India most of the e-commerce companies have such policies.
But tracking these is again a problem for customers.
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