Management Issues Related to E-Commerce

By:Parag GautamB.Com vocational 3rd yrAdvertising & Sales PromotionDept. of Business Administratioin

St. John’s College, Agra

IntroductionIndia being the second most

populated country, possesses a great potential market for e-commerce.

Global players are investing huge Amounts in India.

In spite of being a desirableMarket, India is far frombeing a bed of rosesAnd has many challenges

Indian customers return much of the products they purchase online

2.Cash on delivery is the preferred payment mode

3. High failure rate of payment gateways

4.Poor internet connectivity

5.Lack of usage of smartphonesprevent customers to shop on the go

6.Home delivery poses a problemfor logistics department

Apart from the above challenges E-commerce companies face problems Managing the grievances of customers

Which are as follows

a)OverchargingCertain companies put additional charges in fine print of checkout statements;

others just steal a one-time or multiple payments without one’s consent

Prevention:always use a trusted

site

Shop from companies having maximum

goodwill.`

b) Phishing:Some online websites

may look like a reputable or even well-known brand; but URL tells a different story

Prevention:Take a look at the

address bar of your web browser.

if you suspect anything;DO NOT proceed with

your transaction.

c)Identity theft:All websites may not be

secureAll wi-fi connections

might not be secureCredit card details are

stolen by softwares specially

designed for this purpose.

Prevention: Always use trusted

websites, systems

and network

d)Anybody sells products:

Certain websites allow anybody to sell products which creates amarket for fake and bootleg products.

Prevention:The only way to stay

proteted from such sites is not to use them till a suitable e-commerce security law is enacted in this regard.

e)Refund and return policies:

In India most of the e-commerce companies have such policies.

But tracking these is again a problem for customers.

THANK YOU

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