Making The Most of Mobile
Mobile Toolkit
TEXT MOBILE WEB
BLUETOOTH
COUPONVOUCHER
LBSPAYMENTS
SMS & MMS
• Broadcast
• Marketing
• Interactions
• Utility – intelligent SMS
SMS & MMSBrand:
BBC
Campaign:
BBC World in America
Release year:
2007
Mobile Internet Web Apps
Bluetooth
Brand:
Coldplay
Campaign:
X&Y album promotion
Release year:
2005
Results:
From 87,000 discovered Bluetooth phones, 13,000 downloaded mobile content
Response 15%
Payments
SMSPayforitCredit CardPaypalApp StoreIn App BillingNFC
Charities
Brand/Client:
Kids Company
Service:
Mobile donation
Service launch:
12/2009
Media:
Mobile, print
Thank you for your £5 donation to Kids Company, Charity Number 1068298. Your money will help support vulnerable inner-city children and young people.
Coupons and QR codes
Location Based Services
Touch
Mobile Senses
Accelerometer
Ears (Mic)
Voice (Speaker)
Location (GPS)
@paulswaddle
@pocketapp
[email protected]
Tel: +44 20 7183 4388