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Making The Most of Mobile
Mobile Toolkit
TEXT MOBILE WEB
BLUETOOTH
COUPONVOUCHER
LBSPAYMENTS
SMS & MMS
• Broadcast
• Marketing
• Interactions
• Utility – intelligent SMS
SMS & MMSBrand:
BBC
Campaign:
BBC World in America
Release year:
2007
Mobile Internet Web Apps
Bluetooth
Brand:
Coldplay
Campaign:
X&Y album promotion
Release year:
2005
Results:
From 87,000 discovered Bluetooth phones, 13,000 downloaded mobile content
Response 15%
Payments
SMSPayforitCredit CardPaypalApp StoreIn App BillingNFC
Charities
Brand/Client:
Kids Company
Service:
Mobile donation
Service launch:
12/2009
Media:
Mobile, print
Thank you for your £5 donation to Kids Company, Charity Number 1068298. Your money will help support vulnerable inner-city children and young people.
Coupons and QR codes
Location Based Services
Touch
Mobile Senses
Accelerometer
Ears (Mic)
Voice (Speaker)
Location (GPS)
Great Apps
Great Apps
Great Apps
Great Apps
Great Apps
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