Main problem of Trung Nguyen is inconsistent quality of services in stores including serving services and the space of stores

Realistic Alternative1. Building ISO/ standard/ and rules for quality control2. Having a quarterly training program and standardizing decoration of the stores chain to

enhance the identity system of the brand3. Building team (Mystery shopping ) for examining the quality of stores monthly4. Don't do franchise anymore

Value driven1. Customer Values2. Organisational culture3. Employee Values4. External Cultural Values5. Owner values