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Main problem of Trung Nguyen is inconsistent quality of services in stores including serving services and the space of stores Realistic Alternative 1. Building ISO/ standard/ and rules for quality control 2. Having a quarterly training program and standardizing decoration of the stores chain to enhance the identity system of the brand 3. Building team (Mystery shopping ) for examining the quality of stores monthly 4. Don't do franchise anymore Value driven 1. Customer Values 2. Organisational culture 3. Employee Values 4. External Cultural Values 5. Owner values

Main Problem, Alternative and Driven Values

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Page 1: Main Problem, Alternative and Driven Values

Main problem of Trung Nguyen is inconsistent quality of services in stores including serving services and the space of stores

Realistic Alternative1. Building ISO/ standard/ and rules for quality control2. Having a quarterly training program and standardizing decoration of the stores chain to

enhance the identity system of the brand3. Building team (Mystery shopping ) for examining the quality of stores monthly4. Don't do franchise anymore

Value driven1. Customer Values2. Organisational culture3. Employee Values4. External Cultural Values5. Owner values