Louisiana SHRMPre-Conference Webinar
Making the Most of the Conference via Social
Media
Louisiana SHRM Conference
April 19-20, 2010Cajundome Convention Center
Lafayette, LA
Your Presenter
Zach [email protected]@zachhubbellin/zachhubbell
Employment Marketing Consultant & Product Manager
•Social Media•Web Apps•PPC/SEO•Video
www.jobingtech.com
AgendaWhy use social media to engage?*What tools should I use?*How do I use these tools ?*
*Enable you to increase your conference ROI
Why use social media to engage?
Why use social media to engage?
Networking
Networking• Participate in Conversations• Find Your Community• Start Before the Conference
Enhance the Educational Experience
Educational Content
• Blogs– www.smartblogs.com/workforce– www.punkrockhr.com
• Slideshows– http://www.slideshare.net/brettfarmiloe/20-ways-
to-tweet-for-companies-corporations-small-businesses
• Videos• Thought Leaders
Navigation
Navigate
• The Conference• The Area
All the cool kids are doing it…
Overall Goal: Enhance your Experience
What are the tools?
The Tools
• Twitter• LinkedIn• Foursquare
• www.twitter.com
• Set up an account– 15 Characters– Clever or Literal– Your name is separate
• www.twitter.com/username“@”username Example: @LA_SHRM
• You can “follow” anyone• Anyone can “follow” you• Very easy to listen and participate in
conversations
Twitter Vocabulary
• Tweet- Update from your twitter account• Mention- Some who tweet your “@username” • Reply- Tweeting with their “@username”• ReTweet- Posting another users update to your
followers• Direct Message- Private update to another user;
must be following your account• Hashtag- A way to mark a word, phrase or “tag”
associated with a certain theme, searchable in twitter search– #lashrm10
• #SHRM• #HR
• T(word of choice)- twollow, attwaction, egotwistical, twacker, twictionary
LA_SHRM Twitter List
• My Twitter Account: @zachhubbell– www.twitter.com/zachhubbell/louisiana-shrm-confer
ence– Follow the list
• Don’t have to follow those listed• Don’t have to have an account
• To suggest a user tweet @zachhubbell
• Follow @LA_SHRM during the conference• Use the conference hashtag: #lashrm10• Automatically entered into a prize drawing• Drawing held Tuesday afternoon at the general session
with Ryan Estis (@ryanestis)• Win*• Rejoice (tweet about it)
*must be present to win
Tweet and Twin!
Cisco Kid
“Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.”
• Huge Resume Database– www.linkedin.com/in/username (zachhubbell)
• Social Networking Features– Updates– Connections– Groups
• Join the “Louisiana Society for Human Resource Mgmt” Group
Group Features• News• Announcements• Discussions• Members
Foursquare
• Gives you & your friends new ways of exploring your city. Earn points & unlock badges for discovering new things.
– Location based social network– Check in at different locations– Get points and badges– Get tips– See where your friends are – Find the hot spots
• How to join…– You need a smartphone– Go to foursquare.com or download app– Create your profile– Find your friends
• Twitter• Facebook• Address Book• Name • Phone Number
Get Involved
• Check in• Find the party• Contests• Read tips• Write tips
Conference Hall
• Check in at the conference hall• Check in with exhibitors if possible• Check in at the Jobing Technology Services booth– Enter to win a free Pursue the Passion Book
In conclusion…
• Social Media will help you maximize your conference experience
• Start interacting early @LA_SHRM and on LinkedIn
• Find or Create the Party on Foursquare
• Create Lasting Relationships
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