Louisiana SHRMPre-Conference Webinar

Making the Most of the Conference via Social

Media

Louisiana SHRM Conference

April 19-20, 2010Cajundome Convention Center

Lafayette, LA

Your Presenter

Zach Hubbellzach@jobingtech.com@zachhubbellin/zachhubbell

Employment Marketing Consultant & Product Manager

•Social Media•Web Apps•PPC/SEO•Video

www.jobingtech.com

AgendaWhy use social media to engage?*What tools should I use?*How do I use these tools ?*

*Enable you to increase your conference ROI

Why use social media to engage?

Why use social media to engage?

Networking

Networking• Participate in Conversations• Find Your Community• Start Before the Conference

Enhance the Educational Experience

Educational Content

• Blogs– www.smartblogs.com/workforce– www.punkrockhr.com

• Slideshows– http://www.slideshare.net/brettfarmiloe/20-ways-

to-tweet-for-companies-corporations-small-businesses

• Videos• Thought Leaders

Navigation

Navigate

• The Conference• The Area

All the cool kids are doing it…

Overall Goal: Enhance your Experience

What are the tools?

The Tools

• Twitter• LinkedIn• Foursquare

• www.twitter.com

• Set up an account– 15 Characters– Clever or Literal– Your name is separate

• www.twitter.com/username“@”username Example: @LA_SHRM

• You can “follow” anyone• Anyone can “follow” you• Very easy to listen and participate in

conversations

Twitter Vocabulary

• Tweet- Update from your twitter account• Mention- Some who tweet your “@username” • Reply- Tweeting with their “@username”• ReTweet- Posting another users update to your

followers• Direct Message- Private update to another user;

must be following your account• Hashtag- A way to mark a word, phrase or “tag”

associated with a certain theme, searchable in twitter search– #lashrm10

• #SHRM• #HR

• T(word of choice)- twollow, attwaction, egotwistical, twacker, twictionary

LA_SHRM Twitter List

• My Twitter Account: @zachhubbell– www.twitter.com/zachhubbell/louisiana-shrm-confer

ence– Follow the list

• Don’t have to follow those listed• Don’t have to have an account

• To suggest a user tweet @zachhubbell

• Follow @LA_SHRM during the conference• Use the conference hashtag: #lashrm10• Automatically entered into a prize drawing• Drawing held Tuesday afternoon at the general session

with Ryan Estis (@ryanestis)• Win*• Rejoice (tweet about it)

*must be present to win

Tweet and Twin!

Cisco Kid

“Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.”

LinkedIn

• Huge Resume Database– www.linkedin.com/in/username (zachhubbell)

• Social Networking Features– Updates– Connections– Groups

• Join the “Louisiana Society for Human Resource Mgmt” Group

Group Features• News• Announcements• Discussions• Members

Foursquare

• Gives you & your friends new ways of exploring your city. Earn points & unlock badges for discovering new things.

– Location based social network– Check in at different locations– Get points and badges– Get tips– See where your friends are – Find the hot spots

• How to join…– You need a smartphone– Go to foursquare.com or download app– Create your profile– Find your friends

• Twitter• Facebook• Address Book• Name • Phone Number

Get Involved

• Check in• Find the party• Contests• Read tips• Write tips

Conference Hall

• Check in at the conference hall• Check in with exhibitors if possible• Check in at the Jobing Technology Services booth– Enter to win a free Pursue the Passion Book

In conclusion…

• Social Media will help you maximize your conference experience

• Start interacting early @LA_SHRM and on LinkedIn

• Find or Create the Party on Foursquare

• Create Lasting Relationships