1. Welcome to the SOCIAL MEDIA BOOT CAMP For Long Island
Synagogues Produced by Generously funded by
2. Agenda Welcomes & Dvar Torah Get on your feet: Social
Tagging Revolution, Relationships and Synagogues (break) Mission,
Marketing and Listening Discussion and planning in teams Whats next
and wrap up
3. Jeff Pulvers Social Tagging What you need: Find your red
name tag (in folder) Write your personal TAG LINE. Grab the small
stickers and a pen Where to go: Staff in the lobby Lay
leaders/volunteers/others in here What to do: Chat with someone.
Tag them! Talk to at least 5 people in 10 min Come back in here
when I holler!
4. Reflections What did you notice? What surprised you? What
did you learn? Most insightful tag on you? How could you use other
peoples tags?
5. ? Why Does Social Media Matter
6. Communications Revolution
7. Communication Revolution
8. Clay Shirky, Author of Here Comes Everybody From TED talks,
recorded at the State Dept, June 09
9. Implications for Synagogues How do we want to be engaging
with our communities? What business are we in?
10. Whats required for a conversation?
11. Clay Shirky cont
12. Implications for Synagogues Why are the green lines good
for us?
16. Break When we come back: Mission, Marketing and Listening
Taking it to the next level in our teams
17. Mission, The mission of North Shore Synagogue: Marketing,
As a Reform congregation, our mission is to And perpetuate our
Jewish heritage from generation to generation. Listening North
Country Reform Temple: Whats your North Country Reform Temple Ner
Tamid strives mission, and to provide Long Islands North Shore with
a center for Reform Jewish values. Our Temple supports and how do
you promotes a dynamic Jewish community from go about generation to
generation through an inclusive and participatory approach to
worship, study, mitzvot, achieving it? and social activities.
18. Adapting to a Connected Landscape Old Model New Model Brand
in control Audience in control One-way messaging Be in a
conversation Repeat the message Adapt the message Focus on
institution Focus on community Educating Influencing, involving,
supporting Org creates content User generated or co-created
content
19. (From the Cluetrain Manifesto) Find your outposts Invite
response Seek to begin and strengthen relationships with and within
your community Minimize talking at constituents Markets Are
Conversations
20. Examples: Oakland Sinai
21. Examples: Riverway Project
22. People -- whos your audience? What is their behavior
online? What do they want, need and value? Objectives -- what are
your objectives & goals with this group? Strategy -- How will
you meet your goals? Technology -- What tools will you use, and
how, to support/implement your strategy ? Groundswell: POST
23. Do the P & O of POST In your teams: Reflecting on your
goals for the congregation, what are the audiences you want to
focus on? Describe them. What are your goals and objectives for the
group(s)? What are their objectives & goals for participating
in your congregation?
24. Put on your listening ears! Set up Google Alerts with names
and keywords Twitter searches Scan status updates in Facebook
Google Reader for related blogs Homework #1: Set up listening tools
for your congregation. Discuss how youll put your ear to the ground
and listen to the community more. Report on the blog what youve
done, heard & learned. Start Listening!
25. ** Please mark your calendars for the upcoming webinar
series! Schedule is in your folder. By December you should have a
project outlined to work on in your congregation. Feel free to call
us to discuss your ideas and questions as you work to articulate
it. Homework #2: By Hanukkah, share your project description and
POST analysis on the blog. Include any remaining questions you
have, or help you know youll need. Projects
26. Reflections & Evaluations Take out your cell phone Text
Darim1 to 30644 Type answers as a number Then please complete the
reflection sheets. (yes, PPT slides, links and resources will be on
the blog)
27. Wrap Up and Whats Next A few minutes to share: Ah-ha
moments? Action steps? Questions/Requests?