Fusion Marketing
2025 Marketing and Beyond
By:
Lon Safko
Copyright © - Lon Safko - Safko.com
LON SAFKOSERIAL INNOVATOR
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Copyright © - Lon Safko - Safko.com
LON SAFKOSERIAL INNOVATOR
Fusion Marketing & The Safko Wheel Are Patent Pending
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Copyright © - Lon Safko - Safko.com
LON SAFKOSERIAL INNOVATOR Biography
Star of the PBS Televis ion Special “Social Media & You.. . Communicat ing In A Digi ta l World”. Invented the “First Computer To Save A Human Li fe” . 18 Invent ions & 30,000 personal records in the Smithsonian Inst i tut ion, Washington, D.C. Spent most of my career as an entrepreneur, innovator, president and CEO. An innovator for more four decades founding 14 start-up companies. Invented the f i rst voice recogni t ion and the f i rst home automat ion for the disabled. Invented the f i rst three-dimensional v i r tual environment. Invented the f i rst integrated computer system for the physical ly disabled. Invented the archetype for Apple Newton and Microsoft ’s Bob operat ing systems. Invented “Tool-Tips”, and f i rst sof tware user ’s guides. Has 14 Invent ions in the Computer History Museum, Mountainview, CA Awarded 3 patents on three-dimensional Internet advert is ing and “Vir tual-Electronic-Retai l ing” Awarded 125 software copyr ights, t rademarks, a dozen signature marks. Recipient of The West inghouse Entrepreneur of the Year Award. Recipient of The the Ar izona Software Associat ion’s Entrepreneur of the Year Award. Recipient of The the Ar izona Innovat ion Network’s Innovator of the Year Award. Recipient of The Publ ic Relat ions Society of America’s ”Mark of Excel lence” Award. Recipient of The A.A.P.A. ’s Award of Excel lence for the Western Hemisphere. Twice nominated Entrepreneur of the Year by Ernst & Young / Inc. Magazine. Recognized by the Department of Veteran’s Affairs and the Phoenix Mayor ’s Counci l . Featured in Entrepreneur Magazine, Inc. Magazine, PC Novice, Popular Science, & NY Times. Appointed USA Today CEO Advisory Board, the f i rst SCORE Ambassador. Author of the bestsel l ing book “The Social Media Bible”, Third Edi t ion, h i t #1 on Amazon, $2m+ Author of the bestsel l ing book “The Fusion Market ing Bible”, h i t #3 on Amazon & Patent Pending! Author of the bestsel l ing book “ Innovat ive Thinking, Cracking The Creat iv i ty Code”. Nominated for a Pul i tzer Pr ize.
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Copyright © - Lon Safko - Safko.com
LON SAFKOSERIAL INNOVATOR
All Marketing Must Lead To... REVENUE!
Marketing
Print Ads Trade Shows Brochures Direct Mail Telephone Catalog Customer Service Product Packaging Response Cards Warranty
Events Television Radio Specialty Business Cards Samples Door Hangers Billboards Presentations Coupons
Traditional DigitalWeb Pages SEO SEM RSSPublishing Wikis eCommerce Google AdWords Facebook Ads Lead Gen (Magnet)
Email Social Networks Blog / Vlog Mobile Photo Sharing Pinterest Instagram Snapchat Video Sharing Livecasting Microblogging Podcasts Gaming Internpersonal Virtual Worlds Tumblr Yelp Forums
Social
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Copyright © - Lon Safko - Safko.com
LON SAFKOSERIAL INNOVATOR
If you’re still calling yourself a “social media expert”...
You’re announcing to the world that you’ve been left behind.”
How many companies have vice presidents of social media?
How many companies still have vice presidents of “billboards”?
Social Media Marketing
*The U.S. Federal Aid Highway Act of 1956 • $25 Billion & 41,000 Miles
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Copyright © - Lon Safko - Safko.com
LON SAFKOSERIAL INNOVATOR
Successful Marketing
“I know half my advertising isn‘t working. I just don’t know which half”...Lord Leverhulme, the founder of Level Brothers... Unilever
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Copyright © - Lon Safko - Safko.com
LON SAFKOSERIAL INNOVATOR
Prin
t Ads
Trade Shows
Broch
ures
Direct M
ail
Telephone
Cata
log
Customer ServiceProduct Packaging
Response Cards
Warranty
Trade Journals
Tele
visi
onRadio
Even
ts
SpecialtyBusiness Cards
Door Hangers
BiIlboards
PresentationCoupons
TRADITIONAL MARKETING
Traditional Marketing
FUSE!
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Copyright © - Lon Safko - Safko.com
LON SAFKOSERIAL INNOVATOR
Social Networks
Publ
ishi
ng
Blo
g
Microblogging
Wiki
Emai
l
Forum
Web Pages
SEOSEM
Podcast
Photo Sharing
Vlog
sVideo SharingLivecasting
Mobile
Gaming
Virtual Worlds
RSS
SOCIAL MEDIA
Interpersonal
V.R. A.I. A.R. I.o.T.
FUSE!
Digital / Social Media Marketing
Second Life Amazon Sumerian High Fidelity Sansar
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Copyright © - Lon Safko - Safko.com
LON SAFKOSERIAL INNOVATOR
TRADIGITAL MARKETING
Events
Totally Integrate Traditional, Digital, & Social Media Marketing
Cat
alog
Prin
t Ads
Trad
e Sh
ows
Broch
ures
Direct M
ail
Telephone
Customer ServiceProduct Packaging
Response CardsW
arranty
Trade Journals
Telev
ision Radio
Spec
ialty
Business Cards
Door Hangers
BiIlboards
Presentations
Coupon
Social Networks
Publ
ishi
ng
Blog
Microblogging
Wik
i
Forum
Web Pages
SEO
SEM
Podcast
Photo Sharing
Vlogs
Video Sharing
Livecasting
Mob
ile
Gam
ing
Virtual Worlds
RSS
Interpersonal
40 factorial = 8.15915283 × 1047!
TraDigital Marketing
815,915,283,000,000,000,000,000,000,000,000,000,000,000,000,000
FUSE!
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Copyright © - Lon Safko - Safko.com
LON SAFKOSERIAL INNOVATOR
Prin
t Ads
Trade Shows
Broch
ures
Direct M
ail
Telephone
Cata
log
Customer ServiceProduct Packaging
Response Cards
Warranty
Trade Journals
Television
Radio
Even
ts
Spec
ialtyBusiness Cards
Door Hangers
BiIlboards
PresentationsCoupons
TRADITIONAL MARKETING
Cost Of Customer Acquisition
PRIORITIZE!
$ ROI
$
Prioritizing Traditional Marketing 10
Copyright © - Lon Safko - Safko.com
LON SAFKOSERIAL INNOVATOR
Cost Of Customer Acquisition
$ ROI
$
Measure Everything
You can’t manage what you don’t measure!
PRIORITIZE!
You Have To Perform A / B Testing
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Copyright © - Lon Safko - Safko.com
LON SAFKOSERIAL INNOVATOR
TraDigital Tools
FUSION MARKETING
Cata
log
Broc
hure
s
Telephone
Customer Service
Product Pac
kaging
Warranty
Trade Journals
Business Cards
Presentations
Coupons
Social Networks
Blo
ggin
g
Microblogging
Even
ts
Integrated Traditional, Digital, & Social Media Marketing Prioritized!
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Copyright © - Lon Safko - Safko.com
LON SAFKOSERIAL INNOVATOR Fractal Image
A fractal is an object or quantity that displays self-similarity, in a somewhat technical sense, on all scales.
Benoit B. Mandelbrot
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Copyright © - Lon Safko - Safko.com
LON SAFKOSERIAL INNOVATOR TraDigital Tools
FUSION MARKETING
Cata
log
Broc
hure
s
Telephone
Customer Service
Product Pac
kaging
Warranty
Trade Journals
Business Cards
Presentations
Coupons
Social Networks
Blo
ggin
g
Microblogging
Even
ts
Integrated Traditional, Digital, & Social Media Marketing Tools Prioritized!
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Copyright © - Lon Safko - Safko.com
LON SAFKOSERIAL INNOVATOR
Social Networks
Fractal - Fusion Marketing
Flickr
Inst
agra
m
Tumblr
G+
Snapchat Twitter
YouT
ube
GO FRACTAL!
Face
bookInstagram
Top 10 Social Networks
?
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Copyright © - Lon Safko - Safko.com
LON SAFKOSERIAL INNOVATOR
Fractal - Fusion MarketingGO FRACTAL AGAIN!
Upload Your Email List
Embed Facebook Content
Call To Action
Be Responsive To Messages Smart Hashtags
Hav
e Fu
n
Use A Lot Of Video
Give Fans Fun Reasons to Connect
Set Up Saved Audiences
Captioning
Face
book
Ads
Ret
arge
ting
Use Live Video
Post
ing
Stra
tegy
Best Practices Facebook
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Copyright © - Lon Safko - Safko.com
LON SAFKOSERIAL INNOVATOR
Fractal - Fusion Marketing
CUSTOMER SERVICE
Make Customers Feel Important
Give More Than Expected
Identify and Anticipate Needs
Body
Lan
guag
e
Regular
Feedback
Pow
er o
f "Y
es"
Educate & Train Your Staff
Treat Employees Well
Track Customer
Complaints
Good Listener
Know How to Apologize Never An Argue
Unde
rsta
ndin
g Is
Cru
cial
GO FRACTAL AGAIN!
Pow
er o
f Yes
Best Practices
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Copyright © - Lon Safko - Safko.com
LON SAFKOSERIAL INNOVATOR
SEO
Social Networks
Blo
g
Microblogging
Web
Pag
es
Podcast
Photo Sharing
Video Sharing
Mobile
Prin
t Ads
Broch
ures
Telephone
Cata
log
Customer Service
Trade Journals
Business Cards
PresentationsCoupons
Strategy DevelopmentStrategy = Objective + Tools + Tactics
Create 3, 4 or 5 Sound Objectives
Increase Email List Drive More AttendanceTo Presentations Perform More Webinars Perform More International Presentations Promote My Books
One by one develop your tactics
All of this equals your Strategy!
Goal = An Arbitrary Number Chosen To Set A Benchmark
Strategy =
SEM
Increase Email List
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Copyright © - Lon Safko - Safko.com
LON SAFKOSERIAL INNOVATOR
“The Social Media Bible”, which hit #1 on Amazon in its Third Edition, in 5 languages, and broke the $2m sales mark!
“The Fusion Marketing Bible”, which hit #3 on Amazon is in 3 languages & is Patent Pending!
“The Innovative Thinking Bible”
“The Fusion Marketing Bible”
Resources
To Get These Slides, Go To: www.LonSafko.com
Select “Get Access” On Black Bar On Right.
“The Social Media Bible”, which hit #1 on Amazon in its Third Edition, in 5 languages, and broke the $2m sales mark!
“The Social Media Bible”
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