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Participants, including students and academics as well as business journalists, heard from luminaries from business and government and also attended sessions ranging from the business of health care, to private equity, to social media.

The highlight of the two-day conference was the presentation of SABEW’s highest honor, its distinguished achievement award, to Diana Henriques, veteran reporter at The New York Times and author of the best-seller, “The Wizard of Lies.”

She was honored at a Thursday-night

reception and participated in a public conversation about investigative reporting with Jill Abramson, executive editor of the Times.

“The sessions were great. Every one of them,” said attendee Steve Pounds, a SABEW member.

Some highlights of the two days:· Lex Fenwick, CEO of Dow Jones and

the opening keynote speaker on Sept. 28, extolled the value of quality journalism as media works through a continuing period of

More than 200 attend SABEW fall conference in New York City

SABEW 50th anniversary conference will be in Washington D.C. April 4-6

Major CEOs. Top government officials. Leading business journalists. A popular television personality.

Those will be the featured attractions at the April 4-6 spring conference of the Society of American Business Editors and Writers, to be held at George Washington University in Washington, D.C.

Tim Armstrong, CEO of AOL, will be the first key-note speaker on Thursday, April 4, at GWU’s Marvin Center. Later in the day, he will be followed by Janet Yellen, vice chair of the Fed, and famed economist

continued on page 2

continued on page 2

Lisa Gibbs of Money magazine interviews Lex Fenwick, CEO of Dow Jones. [Photo: James Watson]

Society of American Business Editors and Writers2

David Stockman. For three days, the program will feature panel dis-

cussions and other programs on major business issues of the day.

The program will culminate Saturday night with a celebratory gala to commemorate SABEW’s 50th anni-versary. That event, to be held at the Renaissance May-flower Hotel, will feature guest speaker Jim Cramer of TV’s Mad Money, and special awards to honor SABEW notables. Kai Ryss-dal, host of public radio’s Marketplace, will be master of ceremonies.

“It will be a memorable three days,” said SABEW Executive Director War-ren Watson.

“Our program team is still applying the finishing touches to the confer-ence.”

The schedule will also include a battery of skills sessions geared to veteran and new business journalists alike.

Other featured topics over the three days: • A panel featuring pro sports team owners,

including Randy Levine of the New York Yankees, Robert Tanenbaum of the Washington Nationals, and Dick Cass of the Baltimore Ravens.

• An ethics discussion featuring Marty Baron, new executive editor of The Washington Post, and Susan Goldberg, Executive Editor, Local, State & Federal Government News for Bloomberg News.

• A conversation about the “Brave New World of Finance” with David Rubenstein, founder of the Carlyle Group, and Larry Leibowitz, chief operating officer of the New York Stock Exchange.

• A discussion of the ever-evolving tax debate going on in Washington.

• A look at the burdensome issue of student loan debt.

• Other topics will include immigration reform and the rollout of

the Affordable Care Act, among others.

SABEW celebrates 50th anniversary in D.C.continued from page 1

flux. In particular, he told interview-er Lisa Gibbs, “(Digital) is one of the greatest opportunities afforded to us.”

· Robert Khuzami, the director of enforcement for the Securities and Exchange Commission, often criticized for not moving aggres-sively enough against white-collar crime, got a zinger of a first question from interviewer Floyd Norris. Nor-ris asked, “So why is it that the SEC doesn’t put more people in jail?”

· In a discussion of the business

of health care, Sara Collins, a vice president of The Commonwealth Fund, told the audience that actions surrounding the implementation of the Affordable Care Act are very

much still developing. “The new insurance market ex-

changes that are part of the act will be a huge change in the business.”

· Alex Wayne, a reporter at Bloom-berg News, echoed Collins, noting that some states balking at the de-velopment of those exchanges might have a change of heart.

“States will have enormous pres-sure to take the (federal) money. GOP governors may find that they really don’t want the federal gov-ernment to take over their market exchanges.”

continued from page 1

SABEW fall conference in New York City

CNBC Logo | Normal Spacing in Feathers | For Larger Sizes

Thank you CNBC.com, for helping support the Society of American Business Editors and Writers.

Society of American Business Editors and Writers 3

Writer/author Diana Henriques honored with Distinguished Achievement Award

Diana B. Henriques, an award-winning financial journalist and author of “The Wizard of Lies,” the New York Times bestseller about the Bernie Madoff scandal, received the 2012 Distinguished Achievement Award this year from the Society of American Business Editors and Writers.

The award, which is SABEW’s highest honor, is given annually to someone who has made a signifi-cant impact in the field of business journalism and who has served as a nurturing influence on others in the profession.

“We could think of no one who meets this criteria more than Diana,” said Kevin Noblet, im-mediate past president and chair of the selection committee. “Her investigative reporting sets a high standard for all of us in terms of rigor and relevance. And she has been so generous to those who ask her help to become better profes-sionals.”

A reporter for The New York Times since 1989, Henriques has largely specialized in investigative reporting on white-collar crime, market regulation and corporate governance.

She was a member of The New York Times’ reporting teams that were Pulitzer Prize finalists for coverage of the 2008 financial cri-sis and the aftermath of the Enron scandals.

SABEW Staff

Spring EselgrothWeb/Membership Coordinator

eselgroth@sabew.org(602) 496-5188

Lacey ClementsMarketing Director

clements@sabew.org(602) 496-7862

Warren WatsonExecutive Directorwatson@sabew.org

(602) 496-5186

Journalist and author Diana Henriques receives SABEW’s 2012 Distinguished Achievement Award for her impact on business journalism. [Photo: James Watson]

By JI HYUN LEE

Social media was the topic du jour for the 2012 Fall SABEW conference and leading the Fri-day morning panel was Columbia University’s Sree Sreenivasan, a longtime professor with a newly minted title, chief digital officer.

Possibly the most revealing, and entertaining, moment of the workshop was when he began the lecture by casually asking the room which hashtag they were using to disseminate tweets for the event.

“How many people have been using #SABEW for their tweets? How many people are using #SABEW2012? Okay, looks like only four people are tweeting,” remarked Sreenivasan.

It was painfully obvious that the business journalists in attendance were still playing catch-up in this fast-paced realm of tweeting, updating and Insta-gramming.

Predictably, Sreenivasan led into a discussion about how journalists were not fully utilizing social media for their work and offered some tips about knowing how and when to use these networks. Some key points highlighted were as follows:

• Finding new ideas, trends and sources• Connecting with readers• Bringing more traffic to yourself• Helping create your brand

Although the topic of social media has been thor-oughly over-played in the last year for so many journalists, Sreenivasan’s lecture hit home on several key issues. One staggering point he made was the idea that American journalism often reuses the same

sources and that social media can indeed broaden that pool of key experts for reporters that are per-haps on a commonly covered beat.

Another point included a discussion about the various ways in which journalists can connect with sources. Facebook and Twitter especially are fertile grounds for scooping information oft unnoticed by traditional journalists. People overshare constantly — Anthony Weiner is a great example of this — so it makes sense to follow sources via their Twitter and Facebook updates. Sreenivasan suggests always ask-ing key sources, “Are you on Facebook or Twitter?”

The catch phrase of the event was tradigital journal-ists — traditional journalists with digital overlay — and an emphasis on this changing landscape of newsgath-ering that must now include Facebook, Twitter and LinkedIn. This also fuels the idea that the barometer of a journalist’s worth is no longer just about clean copy. It’s now about how readers engage with one’s story, which will ultimately dictate how business journalists will be judged within the context of the news outlet.

“The person who has more social engagement and can drive more traffic is going to be more valuable to the newsroom organization,” said Sreenivasan.

To this point, it’s now the norm for TV reporters to broadcast their Twitter handle during their live

Much ado about social media with Sree

Sree Sreenivasan, Columbia University ’s first chief digital officer, discusses the importance of the social media in journalism at the SABEW 2012 fall conference. [Photo: James Watson]

continued on page 6

“The person who has more social engagement and can drive

more traffic is going to be more valuable to the newsroom.”

Sree SreenivasanColumbia University

Society of American Business Editors and Writers 5

TERMS ENDING 2015Jonathan Blum, Independent

JournalistMarla Dickerson, Business Editor,

Los Angeles TimesGail MarksJarvis, Columnist,

Chicago TribuneKim Quillen, Assistant Business

Editor, The Arizona RepublicCory Schouten, Managing Editor,

Indianapolis Business JournalWalden Siew, Top News Editor,

Reuters

TERMS ENDING 2014Mary Jane Pardue,

Assoc. Professor, Missouri State University

Allen Wastler, Managing Editor, CNBC.com

Dawn Wotapka, Staff Writer, The Wall Street Journal

Joanna Ossinger, Editor, Bloomberg News

Glenn Hall, Managing Editor, TheBlaze

TERMS ENDING 2013Lisa Gibbs, Senior Writer Money

MagazineDiana Henriques, Contributing

Writer, The New York TimesChris Peacock, Executive Editor/

Vice President, CNNMoney.comPamela Yip, Writer/Columnist,

Dallas Morning News David Milstead, Independent

JournalistGary Silverman, U.S. Deputy

Managing Editor, Financial Times

SABEWBoard of

Governors

SABEW wishes to thank its sponsors and exhibitors:

2013 SPONSORSAICPAAmerican City Business JournalsAOLB2BCFOBloombergCFP Board CNBCThe Commonwealth FundDonald W. Reynolds National Center for Business JournalismFinancial TimesGeorge Washington University School of Media and Public AffairsGoogleGrupo SalinasHuffington PostKiplinger’s Personal FinanceLos Angeles TimesMcClatchy NewspapersMetLifeNational Endowment for Financial EducationThe Philip Merrill College of Journalism at University of MarylandReutersSABEW Chair, University of MissouriSMU Dedman School of LawTheBlazeThe Wall Street Journal/Dow Jones NewswiresWalter And Karla Goldschmidt Family FoundationYahoo! Finance

EXHIBITORSAssociated PressB2BCFO Bureau of Labor StatisticsBureau of Economic Analysis BusinessWireGeorge Washington University School of Media and Public AffairsIESE Business SchoolMedicare News GroupNational Endowment for Financial Education Neighborhood Works AmericaReutersRotman School of Management-University of TorontoSMU Dedman School of Law

A special note of thanks

Society of American Business Editors and Writers6

Sree’s social media tips for modern journalistsbroadcast, which also helps create this connection with viewers.

Some obvious don’ts for business journalists also included the cautionary tale of oversharing— the reporter should avoid publicly com-plaining or praising any one company, which could easily jeopardize one’s objectivity. Every tweet ends up in the Li-brary of Congress so it makes sense to post everything with a degree of professionalism: On social media, everything can and will be used against you, and this is how to approach any and all type of posting, said Sreenivasan.

Also be wary of Facebook “liking” businesses and politi-cians, which also can impact objective reporting efforts. Don’t be vague in your bio— be specific about your beat and share your contact infor-mation when possible.

The one-hour event clearly was not enough to get every-thing across and although Sreenivasan’s event did cover all the basic bullet points of social media as a tool for busi-ness journalists, the sense was that many people in the room could have used another hour to absorb and apply these rules of social engagement.

Sreenivasan’s tips can be found on his website, sree.net. There’s also a Tumblr page — @Sree’s Social Media Guide, which is packed with tips worthy of a semester of information.

continued from page 4

Congratulations SABEW on

50 years!

Visit us online at www.nefe.org.

The National Endowment for Financial Education (NEFE) is proud to sponsor SABEW and its members.

Society of American Business Editors and Writers 7

REUTERS SPECIAL REPORTSINVESTIGATING THE PEOPLE, TRENDS AND ISSUES THAT ARE DEFINING OUR TIMES

Reuters Special Reports uncover new facts and shed new analytical light on topics of international interest. Below are some of the outstanding reports from the past year.

© Thomson Reuters 2013. All rights reserved. 1002443 0313

INSIDE CHESAPEAKE ENERGYChesapeake Energy Corp was one of the great American success stories of recent times. But its charismatic founder, Aubrey McClendon, built his company on shakier ethical and financial foundations than anyone knew. A series of Reuters investigations changed that, triggering criminal and civil probes and prompting the company first to strip McClendon of his chairmanship, then announcing he will be stepping down as CEO.

THE OLIGARCHS OF GREECEThe economic crisis that threatened to break up the Euro, and the European Union along with it, began in Greece and eventually convulsed the continent’s banking system. At the outset, however, Greek banks themselves were often described as sober and conservative, especially when compared to their counterparts elsewhere. But in a series of exclusives and special reports in 2012, Reuters showed that the country’s banking system was a big part of the problem and revealed evidence of a system polluted by conflicts of interest, mismanagement and alleged fraud.

THE ECONOMIC WAR ON IRANOne of the biggest conflicts of 2012 was waged not by soldiers but by diplomats and businessmen. The U.S. led an international effort to contain Iran’s nuclear program through crippling economic sanctions; Iran strived to slip the noose. The stakes were enormous. Success would likely silence talk of war emanating from Israel. Failure could mean the opposite. No media organization probed this globe-spanning drama more aggressively or creatively than Reuters. Our mix of deeply-reported investigative work and market-moving scoops prompted judicial and corporate probes and drove oil and currency prices.

REUTERS/LUCAS JACKSON

REUTERS/THOMAS PETER

REUTERS/SEAN GARDNER

EMAIL: newsagency@thomsonreuters.com

WEB: reuters.com/newsagency

TWITTER: @ReutersAgency

Society of American Business Editors and Writers8

ALWAYS WANTED TO TRY COLLEGE TEACHING?HERE’S YOUR CHANCE.

My experience as a Reynolds Visiting Business Journalism Professor has made me a better teacher, a better journalist and allowed me to bring the newsroom into the classroom.”– Leslie Wayne, former New York Times business reporter and first Reynolds visiting business journalism professor

The Donald W. Reynolds National Center for

Business Journalism is seeking visiting business

journalism professors to teach for a semester at

campuses around the country.

Applications are being accepted on a rolling basis for this program, which will add schools through 2016. Apply at BusinessJournalism.org. And check out our free workshops and Webinars all year!

National CenterBusiness JournalismDonald W. Reynolds

for

TWITTER: @BIZJOURNALISM • FACEBOOK: BIZJOURNALISMANDREW LECKEY, PRESIDENT • ANDREW.LECKEY@BUSINESSJOURNALISM.ORG • 602 -496 -9186

Society of American Business Editors and Writers 9

ALWAYS WANTED TO TRY COLLEGE TEACHING?HERE’S YOUR CHANCE.

My experience as a Reynolds Visiting Business Journalism Professor has made me a better teacher, a better journalist and allowed me to bring the newsroom into the classroom.”– Leslie Wayne, former New York Times business reporter and first Reynolds visiting business journalism professor

The Donald W. Reynolds National Center for

Business Journalism is seeking visiting business

journalism professors to teach for a semester at

campuses around the country.

Applications are being accepted on a rolling basis for this program, which will add schools through 2016. Apply at BusinessJournalism.org. And check out our free workshops and Webinars all year!

National CenterBusiness JournalismDonald W. Reynolds

for

TWITTER: @BIZJOURNALISM • FACEBOOK: BIZJOURNALISMANDREW LECKEY, PRESIDENT • ANDREW.LECKEY@BUSINESSJOURNALISM.ORG • 602 -496 -9186

• Administrative Law• Antitrust Law• Bankruptcy Law• Civil Procedure• Criminal Law & Procedures • Constitutional Law• Corporate Law• CounterterrorismLaw• Employment and Discrimination Law• Food and Drug Law• Health Law• Human Rights Law• Intellectual Property Law• International Law (Public and Private)

Consider us your go-to for business law experts.

Contact: Lynn DempseyDirector of External RelationsSMU Dedman School of LawPhone: 214-768-8617E-mail: ldempsey@smu.edu

• Law and Economics• Law and Science• Oil and Gas Law • Real Estate and Property Law• Securities Law• Tax Law• Torts• U.S. Foreign Relations Law

W A L T E R & K A R L A

Goldschmidt Foundation is a proud

supporter of SABEW

GOLDSCHMIDT FAMILY FOUNDATION INC., GLENCOE, IL

S A B E W F A L L W O R K S H O P S E P T . 2 7 - 2 8

PRESIDENT Jill Jorden SpitzSenior Editor Arizona Daily Star

VICE PRESIDENT Beth HuntMgr. Editorial OperationsAmerican City Business Journals

TREASURER Kevin HallNational Economics CorrespondentMcClatchy Newspapers

SECRETARY Martin WolkPersonal Finance EditorMSN Money

SABEW Officers

Society of American Business Editors and Writers

Walter Cronkite School of Journalism and Mass CommunicationArizona State University555 N. Central Ave., Suite 302 Phoenix, AZ 85004-1248

Phone: (602)-496-7862 Fax: (602) 496-7041 E-mail: sabew@sabew.org

ContactSABEW

Society of American Business Editors and Writers10

Yahoo! Finance is where the world turns for financial news

and information every day.Consistently the no. 1 source for financial news and information globally and in the US, Yahoo! Finance

is a must have for any and every investor.

Visit finance.yahoo.com

Financial Decisions with Confidence Every Day

©2013 Yahoo! Inc.

SABEW will continue to be busy for the full 12 months ahead after the D.C. confer-ence concludes.

That 12-month stretch will culminate next spring with our 51st annual spring conference to be held at the Cronkite School at Arizona State University, SABEW’s headquarters.

Here is a quick look at major activities ahead.

• In summer, we’re plan-ning a second Business of Healthcare symposium in Chicago. Details are still being arranged around a program, which would cover two days.

• Also in summer, we’re planning a special speaker program in New York City which would benefit SABEW’s new Century Fund. Details are also developing.

• On Oct. 3-4, we will hold our annual fall conference in conjunction with the City University of New York Graduate School of Jour-nalism. It will be over two days.

• In late March or early April, SABEW will return to the Cronkite School for its spring event. Marty Wolk, personal finance editor for MSN Money, will be con-ference chair. SABEW held its 2010 conference at the Cronkite School.

A busy 12 months ahead for SABEW

A look back at New York 2012

See you in NYC!Join SABEW for our annual fall conference

at the City University of New York Graduate School of Journalism.

SAVE THE DATE: OCT. 3-4, 2013