Location Based Content

Kinan Sweidan

content relevancy

• page ranking

• social recommendations

• publish time

• geo location

why mobile?

mobi.nature• anytime, anywhere

• right to the point information

• few round trips

• limited interaction

• heterogeneous environments

• diverse users

mobi.location

GPS

tower id

wifi / bluetooth

Steve MaryJohn Jim

geo IP

self-reported

mobi.dimensions• usability

• accuracy

• availability

• personalization

• trust & privacy

location matters

• news, classifieds, sports, photos

• social networks

• places, venues, events

• shopping

maps tell stories

geoTagging

tagging

• geotagged

• geo:lat=latitude e.g. geo:lat=51.4989

• geo:lon=longitude e.g. geo:long=0.1786

microformats

<span class='geo'><span class='latitude'>50.167958</span>; <span class='longitude'>-97.133185</span></span>

geoURL

<meta name="geo.position" content="50.167958;-97.133185">

<meta name="geo.placename" content="Rockwood Rural Municipality, Manitoba, Canada"><meta name="geo.region" content="ca-mb">

GeoRSS

• simple<georss:point>45.256 -71.92</georss:point>

• GML<georss:where> <gml:Point> <gml:pos>45.256 -71.92</gml:pos> </gml:Point></georss:where>

geocoded photos

Thank you.

Kinan SweidanPartner & Software Architectkinan@jambo.net